Rakuten Loyalty Announces the Launch of an Innovative Rewards Earning Browser App with Qantas

BOSTON, July 24, 2013 /PRNewswire/ -- Top Australian loyalty program, Qantas Frequent Flyer, has partnered with rewards technology and monetization leader Rakuten Loyalty to launch an innovative new way for its loyalty members to earn Qantas points online. The new browser app will give users the ability to earn points for their everyday online search activity, through a Yahoo powered search toolbar. The platform adds to Qantas's ever expanding opportunities for members to earn points with over 400 Frequent Flyer partners, including credit card, hotel, car, travel, restaurants and more.

Qantas members will earn 200 points upon signing up and making their first valid search, and then earn one point for every valid search up to 150 points a month on an ongoing basis. When a member searches the web, they are credited with Qantas points, adding a new and engaging opportunity to earn additional rewards.

"Qantas already has a robust loyalty program in place, and we are thrilled to be able to help them increase the number of members in its Frequent Flyer program, while also better engaging customers and accelerating the pace at which they earn Qantas points," said John M. Reistrup, Chief Operating Officer at Rakuten Loyalty. "We look forward to the partnership, and providing Qantas Frequent Flyer members with a more fulfilling online experience through our rewards acceleration platform. Being able to earn rewards easily by searching online is something we are sure will have great appeal to Qantas members."

To learn more about the Qantas Toolbar, visit
http://www.qantas.com.au/fflyer/dyn/partners/toolbar

About Qantas Airways
Qantas is the only airline offering A380 service from the US on select nonstop flights from Los Angeles to Sydney and to Melbourne. The Qantas A380 features aircraft interiors designed by internationally renowned industrial designer and Qantas Creative Director Marc Newson. Qantas has also introduced refurbished interiors on selected Boeing 747-400 aircraft (B747) offering more customers a premium flying experience, including state-of-the-art Airbus A380-style seats and in-flight entertainment units. Providing 37 flights per week from the US, Qantas offers 34 nonstop flights from Los Angeles (to Sydney, Melbourne and Brisbane), daily flights from Dallas/Fort Worth to Brisbane/Sydney, daily services from JFK via Los Angeles and three services per week from Honolulu to Sydney.

About Rakuten Loyalty
Rakuten Loyalty is the inventor of the world's most innovative rewards acceleration platform – servicing the largest loyalty programs around the world.  The Rakuten Loyalty team develops technology that gives loyalty program members the opportunity to earn rewards for their everyday online activity – opening up explosive new revenue opportunities for our clients – and giving their members the opportunity to earn the rewards they love anywhere, anytime. Rakuten Loyalty is a wholly owned subsidiary of Rakuten (JASDAQ: 4755).

About Rakuten
Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Selected by Forbes as 7th among the World's Most Innovative Companies of 2012, Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit http://global.rakuten.com/corp/.

SOURCE Rakuten Loyalty