Rally4 Acquires mGive

Leading Digital Fundraising Platforms Join Forces to Further Positive Social Change and Empower Individuals to Make an Impact on the World

Jul 14, 2015, 07:00 ET from Rally4

DENVER, July 14, 2015 /PRNewswire/ -- Rally4, a premiere digital platform for organizing social giving and communities, announced today that it has acquired mGive, the market leader in the text-to-give space and secured additional funding from St. Louis-based Prolog Ventures. mGive is the market leader for all U.S. mobile donations, with 10,000 mobile campaigns for leading nonprofits and community causes.

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Rally4 continues their aggressive expansion of their proprietary platform that enables nonprofits and community organizations to cost-effectively plan and execute campaigns with cutting-edge marketing, fundraising, and event management tools. Rally4 offers a ubiquitous payment system, social media integration, and simplified mobile fundraising through an intuitive user interface and text-based donations, all through one easy-to-use interface. The solution enables organizations to attract, win and retain new donors while increasing average donation size.

A pioneer in the SMS fundraising industry, mGive is the leading provider for nonprofit mobile communication and fundraising in the U.S. The company's robust messaging capabilities allow processing of high volumes of messages and donations with connections to more than 60 carriers across the globe.

"The strategic fit between both companies is highly aligned to empower organizations' mobile and social giving efforts to more easily raise funds for their causes," said Frank Richards, CEO of Rally4. "The synergy of the combined entities will disrupt the social giving space. We are creating massive value for organizations to raise more funds, generate awareness, and build an active giving community around causes, enabling them to acquire, cultivate, solicit and retain loyal donors."

"This is a step forward in the realm of social giving creating opportunities for causes to have access to cutting edge mobile marketing technologies to augment their current fundraising efforts and position them forward to access the new generation and current generation of givers alike," said James Eberhard, CEO of mGive's former parent company Mobile Accord, Inc.

"Consistent with the Prolog mission to back companies that help all of us live healthier lives in a healthier world, Rally4 offers the opportunity to align Prolog with industry leading nonprofits in the health and wellness sector," said Brian Clevenger, Managing Partner Prolog Ventures. "Rally4's suite of community building, fundraising, and leading mobile digital marketing tools directly support causes delivering programs to assist living healthy lives, preventing disease, finding cures, amplifying health-related awareness, as well as the myriad of other societal benefits that culminate in a happier and healthier population."

About Rally4  
Rally4 is a digital social giving technology platform where crowdfunding meets event and mobile fundraising to help nonprofits and community causes to raise more funds and build loyal communities. Rally4 empowers nonprofits and their communities to come together to create enduring support for meaningful causes.

About mGive
Established in 2005, mGive created the United States mobile donation market by introducing the first mobile donation platform for nonprofit organizations. Today, mGive serves more than 400 nonprofit organizations and has launched over 10,000 mobile campaigns.

About Prolog Ventures
Prolog provides venture capital to entrepreneurs in the Healthy Living space. We share their passion for wellbeing of individuals, communities and the environment. We back companies that help all of us live healthier lives in a healthier world. Our principals have a long history of collaboration, with a strong track record at Prolog and several prior VC funds.

For more information contact Jonathan Bray at 310.696.1753 or email to jonathan@rally4.com