NASHVILLE, Tenn., April 25, 2013 /PRNewswire/ -- As summer grilling season heats up, the country's collective taste buds will turn to steak. This year, world-class barbeque professionals from the Kansas City Barbeque Society will be challenged to create their best and most creative top sirloin dishes for fame and fortune in the Rancher's Reserve® Beef Cup. The Rancher's Reserve Beef Cup will be featured at 10 select KCBS competitions across the nation.
As a KCBS fifth category competition, Rancher's Reserve beef is giving barbeque competitors the opportunity to prove their beef mastery, using an up to 6 pound top sirloin cut purchased from a Safeway retailer.
"The world of competition barbeque is exploding in popularity, and Rancher's Reserve beef is excited to be partnering with some of the best culinary professionals that KCBS has to offer," said Jim Sheeran, Vice President, Corporate Meat Merchandising for Safeway, Inc. "We're looking forward to seeing the amazing recipes and dishes created using our versatile and flavorful top sirloin cut."
The Kansas City Barbeque Society is the world's largest organization of barbeque and grilling enthusiasts with more than 16,000 global members and 400 sanctioned contests from coast-to-coast throughout America.
"We're extremely excited about the return of the Rancher's Reserve Beef Cup," said Carolyn Wells, Executive Director of the Kansas City Barbeque Society. "The Rancher's Reserve Beef Cup will allow KCBS competitors the ability to win bonus prize money at each tour event and collect points for the grand prize at the end of the year. It's excitement and fun all year long."
To participate in the Rancher's Reserve Beef Cup, competition barbeque teams must first be enrolled in one of the 10 designated KCBS sanctioned regional events included in the Rancher's Reserve Beef Cup series – beginning May 10, in Long Beach, Calif., at the West Coast BBQ Classic, and culminating in Las Vegas, Nev., at the World Food Championships on Nov. 7. Up for grabs this year is a piece of the $21,000 total prize purse and serious Beef Cup bragging rights.
To view the schedule or learn more information about the Rancher's Reserve Beef Cup, visit: kcbs.us/rancherspoints.php
About Rancher's Reserve
Rancher's Reserve® Tender Beef is a beef brand available exclusively at Safeway stores. The brand is guaranteed to be tender or Safeway will refund your money back.
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,641 stores in the United States and western Canada and had annual sales of $44.2 billion in 2012. Learn more at www.Safeway.com.
About the Kansas City Barbeque Society
THE KANSAS CITY BARBEQUE SOCIETY (KCBS), a nonprofit organization dedicated to promoting and enjoying barbeque, is the world's largest organization of barbeque and grilling enthusiasts with over 16,000 members worldwide.
KCBS sanctions more than 400 barbeque contests coast-to-coast throughout America. From volunteering to actual event production, our members also offer assistance to civic and charitable organizations who organize events.
Contact: Jeff Morris
SOURCE Kansas City Barbeque Society