MASHPEE, Mass., June 7 /PRNewswire/ -- RapidLash™, the revolutionary paraben-free product that helps promote lush lashes and beautiful brows is encouraging women of all ages to be confident, friendly and flirtatious by participating in the first ever Wink Week! The wink is a commanding eye expression and RapidLash™, the leading eye enhancement serum that has changed the face of the beauty industry, gives women the freedom to exude their confidence in the power of a RapidLash™ Wink!
Throughout the week of June 7, 2010 – June 11, 2010 RapidLash™ encourages women to celebrate their love for lashes by logging onto the RapidLash Facebook Page and sending a RapidLash™ Wink to friends, family and fellow flirts! The application will be accessible on the page for the duration of Wink Week. RapidLash™ will also be celebrating Wink Week on our Facebook Page and on Twitter by sharing special content, quizzes and polls and asking our community to share photos of their best winks and their tips on feeling confident, flirty and beautiful. To continue with its ongoing commitment to various charitable causes, RapidLash™ will drop a wink towards cancer research by donating $1 for every wink up to 5,000 shared in honor of Wink Week.
"A focal point of RapidLash's mission is finding unique and exciting ways to make our customers feel great about themselves," says Robert Trow, CEO of ROCASUBA. "The first ever Wink Week is just another way to engage our passionate and devoted fans, encouraging them to bat their beautiful, lush lashes, and simultaneously help a very worthy cause."
In addition to sharing winks on Facebook, RapidLash™ will be partnering with Match.com by sponsoring the Wink functionality, where users of the popular online dating community send a Wink to flirt with someone in whom they are interested. It's just RapidLash's way of celebrating the power of a great wink! The sponsorship will run from May 29 to June 13.
RapidLash™ is an eyelash and eyebrow renewal serum that help promotes healthy, natural lashes and brows in just 30 days and is available in mass market retailers nationwide. Created with an innovative, high-performance formula, RapidLash is an easy-to-use serum that allows consumers to achieve a noticeable difference and improve the overall condition of the lashes and brows. This makes the product great for both women and men. With a price point of $49.95, as compared to other pricier formulations on the market, consumers on all income levels can enjoy fuller, thicker and longer lashes.