The trailers were produced in partnership with China's multi-screen entertainment and media giant Youku Tudou, and premiered at a live event as part of the Youku VR platform launch on May 11, 2016. The live-action sci-fi series "Raven" and animated fairytale "Storybox" are the first 360° narrative projects developed by Rascali, the VR content lab division of VR game developer Reload Studios, creators of "World War Toons."
"When we launched our new Youku VR platform, we wanted to have examples of compelling content that showcase the potential for episodic programming in virtual reality. We turned to Rascali because we knew that they had the experience to bring Hollywood caliber production quality and storytelling to VR projects," said Ryan Cheung, Vice President of Finance of Youku Tudou.
"Aligning with an online video leader like Youku Tudou brings us closer to our vision of becoming a premium content studio in the global VR marketplace," said head of Rascali, Phillip Moses, "These trailers are just the tip of the iceberg, and we look forward to expanded partnerships with additional production/distribution partners to further develop this next generation of episodic programming."
In the sci-fi saga "Raven," viewers follow a team of astronauts on their quest throughout the galaxy to find a new home for humanity, to escape Earth's toxic environment. In the trailer for the animated series "Storybox," viewers become immersed in whimsical fairytales via humorous and lighthearted retellings of classic bedtime stories.
Rascali is a division of Los Angeles-based Reload Studios. Reload Studios recently raised $4 million (USD) in funding and is in development of the highly anticipated "World War Toons", a cartoony-style multiplayer first person shooter built for VR. Rascali was founded by James Chung, and is run by VFX veteran Phillip Moses. The company's first collaboration is with WoofbertVR, an immersive arts experience currently available in the Oculus store and downloadable on the Samsung GearVR and Oculus Rift. With a team that combines decades of experience across interactive media, television, film and VFX, and global entertainment partnerships, Rascali stands uniquely qualified to develop world-class VR experiences across industries.
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