Rasmussen Named to Top Tribal DDB U.S. Creative Post

Jan 06, 2010, 17:40 ET from Tribal DDB Worldwide

NEW YORK, Jan. 6 /PRNewswire/ -- Tribal DDB Worldwide Chief Executive Officer Paul Gunning announced today that Robert Rasmussen, one of the world's most awarded and innovative digital creative directors, has joined Tribal DDB as U.S. Chief Creative Officer and NY Executive Creative Director.

"Robert is a tremendous creative talent who will bring innovation, new thinking and world-class creative solutions to our clients in the U.S.," Gunning said. "We have long admired his creativity and his ability to not only work across media but also define new mediums. He's going to make an immediate, important impact on our clients' businesses and our own."

DDB Worldwide President and CEO Chuck Brymer noted, "We're delighted to have Robert on board at Tribal DDB where he will continue to raise an already high creative bar and be a vital addition to the team."

Prior to joining Tribal DDB, Rasmussen was the Executive Creative Director of Innovation at BBH New York, over-seeing the launch of GMAC/Ally Bank and the relaunch of Sprite. Previously he served as Executive Creative Director at R/GA overseeing all of its Nike business, which included the much lauded Nike Plus Human Race, SPARQ and Head2Head.

"I think it's a real testament to the power of the agency that last year's most moving piece of film and a Cannes Grand Prix Winner, "Carousel" for Philip's Ambilight TV, was created by Tribal DDB," said Rasmussen. "But more than just an iconic video, the work is an experience that articulates a product benefit and demonstrates how visual story-telling can be enhanced through technical innovation. Tribal DDB understands that you don't need to sacrifice creative to build brands or highlight product benefits, and I'm excited to be part of a stellar management team that makes ideas like this happen."

Rasmussen's client credits also include major brands like Nike, ESPN, Coke, Microsoft, HSBC Bank, JetBlue and Miller Brewing Company. Over a decade, he honed his skills on these brands at Wieden + Kennedy and JWT.

In addition to winning nearly every top creative and effectiveness award in the industry, including Pencils, Clios, Effies, Webbies and Cannes Lions, Rasmussen's notable contributions to digital creative excellence include "Beta-7" for Sega, named in the Advertising Age Book of Tens: Best Non-TV Campaign of the Decade.

Rasmussen is an active member of the Board of Directors of the New York Art Directors Club and the CRC Ad Council. He has sat on juries for the One Show, the Clios, the New York Festival and the London International Awards. Recently, The New York Times Magazine featured him in a piece on the new world of multiscreen digital media http://www.nytimes.com/2008/11/23/magazine/23roundtable-t.html?ref=media.


Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List agency, is headquartered in New York and includes 56 offices spanning 36 countries throughout the Americas, Europe and the Asia-Pacific region. The first digital agency to win the Grand Prix in Film for Philips "Cinema 21:9" at the International Advertising Festival at Cannes in 2009, Tribal DDB was also the first digital agency to ever win Global Agency Network of the Year from Advertising Age in 2007. In 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

SOURCE Tribal DDB Worldwide