NEEDHAM, Mass., March 29, 2011 /PRNewswire/ -- RatePoint, the leading provider of online reputation monitoring and management services for small business, announced the appointment of Keith W. Cooper as president and CEO as well as a director on the company's board.

With an exceptional track record of taking companies from the startup phase to established industry leaders, Cooper will lead the company's executive team and drive business development and product and marketing strategy to grow revenue and market share.

"As the pioneer in online reputation management, RatePoint is in an extraordinary position to dramatically affect how small businesses build trust with customers and leverage their reputation to increase sales," said Cooper.  "With the dramatic growth of real-time consumer feedback online, small business owners must be aware of what is being said about their business in order to cultivate a strong reputation. I am excited about the possibilities ahead for RatePoint, and am confident our innovative technology can provide customers with the tools necessary to successfully improve their businesses."

RatePoint was named "Company Most Likely to be a Household Name in 5 Years" by MassNetComms Innovators Summit, and Massachusetts Innovation & Technology Exchange (MITX) selected RatePoint as a winner in the 7th Annual MITX Technology Awards in the social media category.

"We are excited to bring Keith on board," said Jim Counihan, general partner for Prism VentureWorks and RatePoint board member. "Keith's industry experience and leadership capabilities will enable RatePoint to capture the full potential of the market opportunity."

Cooper most recently served as president and COO of Carbonite, a provider of online backup based in Boston. During Cooper's tenure at Carbonite, the company was chosen as one of the Most Innovative Companies in New England, one of the Best Places To Work in Boston and named to the prestigious Inc. 500 list of fastest-growing private companies, where it placed No. 9 overall and No. 1 in IT Services.

Prior to Carbonite, Cooper was president and CEO of Ottawa-based webHancer Corporation, which he led to a successful sale to Microsoft.  He also served as president and CEO of FaxNet, which became the leading provider of messaging solutions to the world's largest telecom companies. FaxNet was acquired by Critical Path.

Cooper also has served as venture partner at VIMAC Ventures, general manager of Trans National Communications (TNC), case leader and strategic analyst at the Boston Consulting Group (BCG).

Cooper received a master's degree in business administration from Harvard Business School, and a bachelor's degree from Harvard College, where he graduated with honors.

About RatePoint Inc.

RatePoint Inc., the leading provider of online reputation monitoring and management services, helps small businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.

RatePoint's easy-to-use, Web-based communication services include customer feedback tools to collect customer reviews and testimonials as well as email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their website. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.

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SOURCE RatePoint