CAMBRIDGE, Mass., June 4 /PRNewswire/ -- RatePoint Inc., a leading provider of customer feedback and online reputation management services, was selected as a winner in the 7th Annual MITX Technology Awards in the social media category. The award honors the most innovative technology product, services or applications that facilitate interaction or communities in B2C or B2B environments. This announcement marks RatePoint's second honor by MITX, as the company was chosen as a Marketing/Customer Relationship Technologies finalist in 2009.
The program kicked off New England Innovation Month by lauding local development and implementation of technologies in the digital industry. Winners were announced in eleven categories, in addition to several "Best of" awards and PricewaterhouseCoopers Promise Awards, at the ceremony attended by more than 350 industry professionals held June 2 at the Marriott Copley Plaza in Boston.
"The Finalists and Winners of the MITX Technology Awards are some of the most dynamic, creative thinking companies in the digital space, introducing solutions and advancements that embody what the Mass Tech Hub stands for – a hub of technology excellence, innovation and collaboration," said Kiki Mills, president of MITX. "MITX advocates for their recognition and growth, as they are a vital contributor to the region's economy and clout in the technology industry."
RatePoint helps small businesses protect and build their online reputation by harnessing the power of credible customer feedback and leveraging it into a sales, marketing and customer service asset. RatePoint's Web-based communication service includes customer feedback tools, product reviews, email marketing, survey and dispute resolution capabilities. It also includes full integration into social networking sites Facebook, Google Buzz and Twitter, with a custom Facebook tab, custom URL shortener and one-click updating.
"Winning the New England MITX Awards for our social media solutions reinforces RatePoint's position on the rapid evolution of marketing and social media integration," said Neal Creighton, co-founder and CEO, RatePoint. "Our review collection tools, integrated with social marketing, empower small-business owners to generate content about their business and to easily share and promote it through their networks."
In the past year, RatePoint has added several social marketing features and a free version of its services. RatePoint customers can develop email campaigns and simply click to add a link from their Twitter account and include the update to Facebook. RatePoint's review publishing tools empower small businesses to easily publish testimonials and reviews on their website and externally to the more than 350 million active users on Facebook and the estimated 26 million U.S. adults who will access Twitter in 2010, according to eMarketer research.
The MITX Technology Awards program is sponsored through the generous support of: The Atom Group, Compete, DLA Piper, LEWIS PR, Onward Search, and PricewaterhouseCoopers. Creative and Supporting partners also included: Command Identity and Brand Design, Corey Mechanic, Height&Hands, massAV, and VentureFizz.
For the complete list of winners and other information please visit the MITX Awards website.
About RatePoint Inc.
RatePoint Inc., the leading provider of customer reviews, testimonials and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.
RatePoint's easy-to-use, Web-based communication services include customer feedback tools to collect business reviews and product reviews as well as email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.
Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.
SOURCE RatePoint Inc.