Ray Rice Toasts a Super Bowl Victory with Milk ... and a 'Stache

Feb 04, 2013, 07:00 ET from Milk Processor Education Program (MilkPEP)

NEW ORLEANS, Feb. 4, 2013 /PRNewswire/ -- Ray Rice secures a place in history as Super Bowl champ and the latest member of the Milk Mustache family. Rice is featured in the 17th annual national Milk Mustache "got milk?®" Campaign Super Bowl winner ad, as he celebrates his win with a protein-packed breakfast. An 8 oz. glass of milk is packed with nine essential nutrients, including eight grams of high-quality protein. Protein at breakfast can help power you through the morning.

(Photo: http://photos.prnewswire.com/prnh/20130204/CG53380)

Featured in today's USA Today, the joint ad copy reads, "Now that it's over, there's only one thing I want to do. Repeat. But next season, every other team will be chasing us. So I fuel up to play 60 with the protein in milk. This morning and every morning. That's worth repeating, too."

Even though Super Bowl XLVII champion has been crowned, America's Milk Processors are continuing efforts to provide $250,000 in grants to schools across the country to help give kids greater access to a healthy breakfast through the Breakfast Blitz program. Now through February 17, when you buy milk you can vote to help direct a $1,000 Fuel Up to Play 60 grant to a local school. Visit www.MilkMustache.com to enter your UPC, vote for a school and enter for a chance to win prizes, including tickets to Super Bowl XLVIII.  NO PURCHASE NECESSARY.*

Visit Facebook.com/MilkMustache to see the new Super Bowl Milk Mustache ad and behind-the-scenes from the ad shoots.

*NO PURCHASE NECESSARY. Visit www.Milkmustache.com for Official Rules. Open to legal 50 U.S. or D.C. residents, 18 or older. Starts 12/27/12 at 7:01 PM ET & ends 2/17/13 at 6:59:59 PM. Void where prohibited. Sponsor: The National Fluid Milk Processor Promotion Board. ©2012 America's Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board. The NFL Entities (as defined in the official rules) have not offered or sponsored this promotion in any way.

About the National Milk Mustache "got milk?"® Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. The Breakfast Project was created to help make over America's mornings. It's a movement to celebrate breakfast and encourage healthier choices like milk in the morning. The Breakfast Project aims to demonstrate the value of a good breakfast for all, and inspire more Americans to start their day with a healthy breakfast that includes milk. For more information, go to www.milkmustache.com or Facebook.com/MilkMustache. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.

About Fuel Up to Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-dense foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

SOURCE Milk Processor Education Program (MilkPEP)