Razorfish Global Demonstrates Software Innovation at 2015 Tech Summit

Unveils NEXUS Customer Intelligence and The Third Channel platform

News provided by

Sep 21, 2015, 11:13 ET

NEW YORK, Sept. 21, 2015 /PRNewswire/ -- Razorfish Global, the leader in customer obsessed business transformation services and part of the Publicis.Sapient platform, will unveil a number of proprietary tools and technologies at its seventh annual Tech Summit at Three Sixty° in New York City September 22-23. The immersive two-day workshop is designed to help brand-side marketers and technology leaders navigate common business challenges while leveraging modern platforms and intelligence to drive automation, speed and analytics.

"In today's tech-driven world, businesses thrive only by embracing changes and being willing to rethink business models," said Razorfish Global Chief Technology Officer Ray Velez, host of this year's event. "Software is at the root of this innovation and is the key ingredient for driving transformation. We are delighted to bring together our clients and partners to help identify new areas where we can infuse software innovation into their existing marketing and technology infrastructures."

Through a focus on "Business Transformation Through Software Innovation," Tech Summit will showcase software and digital experiences designed to help businesses operate more efficiently, drive revenue growth and provide greater value for both consumers and employees. The event is jointly sponsored by leading solution providers Adobe, Yahoo!, hybris software, Rackspace, Amazon Web Services, IBM, dynatrace and Appirio. Executives from across Razorfish, Rosetta, LEVEL Studios and ROAR will also be in attendance to facilitate panels and hands-on demos of the global network's leading technology platforms and world-class Emerging Experiences capabilities.

The agenda will cover topics on how companies activate new brand experiences using augmented and virtual reality, wearable technologies, data driven experiences and the Internet of Things to transform digital experiences and marketing. Featured speakers include several of the industry's leading technologists, such as:

Andrew McAfee, Principal Research scientist and MIT Sloan School of Management
Dr. Steven Abrams, Director of Watson Ecosystem Technology at IBM
Shiv Singh, Senior Vice President, Head of Global Digital & Marketing Transformation at Visa
Scott Amyx, Founder and CEO of Amyx+McKinse
David Nuescheler, Vice President of Enterprise Technology at Adobe Systems Incorporated
David Iudica, Director of Strategic Insights and Research at Yahoo
Dmitri Tchikatilov, Global Business Development at Amazon Web Services
Hillary Mason, Founder and CEO of Fast Forward Labs
Piers Fawkes, Founder & President of PSFK

Now in its third generation, the NEXUS Customer Intelligence Marketing OS™ is powered by a fusion of machine learning algorithms, math and artificial intelligence at its nucleus. It is capable of processing millions of micro-moments in real time, enabling deep understanding of people's behavior, frequency, conversion and time sequencing throughout the entire customer journey. The operating system empowers marketers with a patent pending customer engagement framework, algorithms, tools, APIs and predictive models for commerce, programmatic media, customer experience and marketing relationship. Razorfish Global clients and partners will receive a first hand overview of its capabilities at the event and will hear from brand-side technologists how to successfully use an operating system to expand existing technology stacks at scale.

"We are in a unique point in time where the universe of data as we know it is exponentially expanding and forcing the proliferation of disruptive technologies," said Razorfish Global Chief Intelligence Officer Samih Fadli. "Forward-thinking marketers are adopting innovative strategies to enhance their customer relevancy by deriving insight from Big Data and intelligence from Machine Learning."

Razorfish Global will also unveil its proprietary platform The Third Channel, which leverages artificial intelligence and connected technologies to create a new kind of brand experience. It is designed to evolve the way in which users interact with brands for everything from obtaining general product information, to making purchases and seeking support. Both offerings are available to clients across the Publicis.Sapient platform, including those of Rosetta, Razorfish, DigitasLBi and SapientNitro.

All attendees must be registered to attend the Tech Summit event. If you are a brand marketer or technologist interested in attending, please email [email protected]. If you are a member of the media and would like to attend, please contact Brittany Slattery at [email protected].

ABOUT RAZORFISH GLOBAL
Razorfish Global, part of the Publicis.Sapient platform, is a network of leading digital agencies within Publicis Groupe that brings together customer experience, technology, media and intelligence to drive business transformation for clients on a global scale. Its 3,800 team members and 42 worldwide offices span Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States.