Razorfish Global Showcases Personalised Retail Experience at dmexco 16-17 September 2015

LONDON and COLOGNE, Germany, Sept. 14, 2015 /PRNewswire/ -- Razorfish Global, a leader in business transformation services for the empowered age and part of the Publicis.Sapient platform, will showcase the future of retail connected commerce at dmexco, the digital marketing exposition and conference, via an industry-leading combination of technologies.

During the event, which runs 16-17 September in Cologne, Germany, Razorfish Global, in collaboration with Adobe, will showcase Razorshop, a leading-edge physical storefront experience that seamlessly connects the customer journey across all touch points and empowers retailers to personalise the shopping experience.

Razorshop technology transforms the relationship between the consumer and sales associate by giving the sales associate an ability to review data on previous purchases, items viewed online or non-completed orders, thus elevating them into the role of an advisor to the customer. The retail experience shows live analytics around product zone interactions and the path through the store so the sales associate can make pro-active recommendations. Location-specific content, such as product recommendations, can then be synchronised via iBeacons to mobile applications of both customer and sales associate, as well as to in-store screens, delivering relevant, personalised interactions between the brand and customers across every touch point.

Ray Velez, Chief Technology Officer, Razorfish Global, commented, "Consumer behaviours are evolving as technology continues to empower shoppers. Brick-and-mortar stores, once believed to be in peril, have become an integral part of the customer journey. Razorfish's connected storefront experience shows leading retailers what the future holds today by developing in-store digital experiences to engage shoppers and increase traffic."

In addition to the Razorshop experience Razorfish Global brings three further demonstrations to the exposition:

• UBS Planet Art, a mobile app allowing users to navigate the world of contemporary art like an insider by using an intelligent data engine to index and organise the highest quality news and information from a wide range of international media sources.
• Alcon London Stare, an interactive digital outdoor poster that facilitated a competition to raise awareness of Dailies Total One contact lenses using an integrated camera and software to detect gaze, recognize age, gender and emotion.
• Digital Gum Goods, the NFC enabled gumball machine that delivers apps, films and songs directly to your smartphone.

Personalised demonstrations are scheduled throughout the two-day event in the Razorfish Global Agency Lounge, Halle 7, C 041 - D 048. All solutions and technologies are available to clients of Razorfish Global.

Razorfish Global representatives will also contribute to dmexco conference content:

• Ray Velez, Chief Technology Officer, features in a panel discussion titled 'World of Experience: The Internet of Marketing Things' on Wednesday 16 September, 4.55pm-5.35pm in the congress hall.
• Sascha Martini, CEO Razorfish Germany, will contribute to a seminar session, hosted by BVDW, titled 'Multi Touchpoint Management - Why the trade goes to customers and not vice versa' on Thursday 17 September, 11.00am – 11.45am in seminar room one.

For more information about Razorfish Global's offerings at dmexco, please contact Senior Partner Marketing Manager Amy Limb at [email protected] and Global Communications Director, Maya Hart at [email protected].

About Razorfish Global
Razorfish Global, part of the Publicis.Sapient platform, is a network of leading digital agencies that brings together customer experience, technology, media and intelligence to drive business transformation for clients on a global scale. Its 3,800 team members and 35 worldwide offices span Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Singapore, the United Kingdom and the United States.

About Publicis.Sapient
Publicis.Sapient, part of Publicis Groupe, is the world's most advanced and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world. With more than 22,000 people around the world, Publicis.Sapient combines global leaders in digital - SapientNitro, Razorfish Global, Rosetta and DigitasLBi - with the deep industry expertise of Sapient Consulting. The platform leverages unmatched capabilities in marketing, omni-channel commerce and consulting, underpinned by tremendous depth of technology expertise with significant presence in India, to help clients advance their ways of working, given the daunting new reality of a highly-connected operating environment.

Media contacts:

Maya Hart
VP, Global Communications Director
[email protected] 
+44 7971 241 769

Anke Piontek 
forvision 
Beratung fur Marketing, PR und TV
[email protected] 
+49 171 78 82 742

Photo: http://photos.prnewswire.com/prnh/20150914/266237

SOURCE Razorfish Global