NEW YORK, Oct. 20, 2015 /PRNewswire/ -- Razorfish Health, one of the world's fastest growing digital and technology agencies, named Stephanie McGee as a senior vice president, group creative director. McGee has been in the creative industry for nearly two decades, spending the last fifteen years in both consumer and professional healthcare advertising.
"Stephanie is a creative leader whose infectious attitude and boundless creativity never fail to rally and inspire those around her," said Scott Reese, Razorfish Health executive creative director. "We are excited to have her in this important role and are confident that her passion for ideas will drive a new level of creativity for our clients."
McGee has been a creative professional for over 20 years, bringing to life branded and unbranded healthcare campaigns. She has been promoted to this role from vice president creative director, where McGee contributed to the advertising success of EpiPen, the number one prescribed treatment for anaphylaxis; received awards for her work on the medical device CardioNet; and was a key player behind the successful relaunch of Silenor for insomnia and Treximet for migraines. In her new role, McGee will continue to hone her abilities to develop powerful, moving campaigns and mentor young talent, while drawing from her wealth of career accomplishments.
"At Razorfish Health, my focus has been on improving health outcomes by understanding customer behaviors and infusing technological innovations to build marketing campaigns that are touching audiences in a personal way," said McGee. "I am thrilled that I will be able to continue to expand upon this focus and produce work that can positively impact health and well-being."
Prior to joining Razorfish Health, McGee was a vice president, creative director at Rosetta. There, her work included the development of an unbranded disease state campaign and branded product campaign for KYNAMRO (Genzyme, HoFH). She also led creative on the launch of a Purdue-branded therapy for opioid pain management. Prior to Rosetta, McGee held a variety of creative management positions at Wishbone-ITP, Saatchi & Saatchi Healthcare, and EURO RSCG Life MetaMax. Among her other professional achievements, McGee was also the recipient of the Healthcare Businesswomen's Association (HBA) Rising Star Award in 2009.
McGee will report to Razorfish Health's Executive Creative Director, Scott Reese, and be based in the Hamilton, New Jersey office.
About Razorfish Health
Razorfish Health is a customer engagement agency. We believe that customer engagement is a personal connection between a consumer and a brand, that is strengthened overtime, resulting in mutual value. We transform the health experience by identifying insights across the customer journey, where engaging technology creates personalized customer experiences. Our rich heritage of over 15 years of health insights and analysis, accompanied by extensive expertise across technology platforms and partners, allows us to create truly personalized customer engagement experiences across the entire health ecosystem (hospitals, retail channels, health insurers, medication and wellness products, providers, patients, and caregivers).
SOURCE Razorfish Health