LONDON, May 10, 2011 /PRNewswire/ --
RBS Invoice Finance has launched its new external website. The new site comes after several months of development and planning, as well as talking to staff, clients and introducers alike.
The improved site sees the information architecture of the site being completely overhauled, allowing easier access to the information on the site for different audiences.
The new site aims to be turnover-based for those who are keen to understand the types of services RBS Invoice Finance offers; sector-based, for those who are keen to see examples of the services and clients in sectors such as theirs and product-based, for those who know what they are looking for.
The site also features new and improved content including richer content, to help engage visitors and keep them browsing the site, animation to bring 'Approve/Fund/Collect/Protect' to life and video client case studies to help tell the RBS Invoice Finance story through the voice of the client.
Ross McFarlance, director of UK sales and client relations, commented: "The digital world is constantly changing, so it's important that we invest to give our site prominence in search engine results. To ensure this happens, RBS Invoice Finance has appointed bigmouthmedia as its retained search engine optimisation agency. They will help RBS Invoice Finance to continually review and improve its performance in online search engines.
"This is a significant investment in the online channel and one which RBS Invoice Finance is confident will yield increased online visibility, site traffic and new business lead flow."
About RBS Invoice Finance:
RBS Invoice Finance is part of the Royal Bank of Scotland Group and is one of the largest providers of invoice finance solutions in the UK. Its network of offices across the UK means that it is able to offer its clients a personal service that's responsive to local needs. The team consists of dedicated relationship managers, who match business objectives to effective products and solutions. They work with clients on a daily basis; they are ably supported by named assistants who ensure the smooth and efficient running of financial services.
Because RBS Invoice Finance is part of the RBS Group it works closely with banking colleagues, often co-located on the same premises.
Marketing - RBS Invoice Finance
Corporate Banking Division
The Royal Bank of Scotland Group
3rd Floor, Bankside 2
90 - 100 Southwark Street
0870 600 0520
SOURCE RBS Invoice Finance