RDA Holding Co. Announces Extension and Amendment of Cash Tender Offer

NEW YORK, Feb. 11, 2011 /PRNewswire/ -- RDA Holding Co. (the "Company"), parent company of The Reader's Digest Association, Inc., the global, multi-brand and multi-platform media and direct marketing company, announced today that it has amended its previously announced modified "Dutch auction" equity tender offer to increase the price range at which it will purchase its common stock to a purchase price of not less than $27.00 nor greater than $29.00 per share (subject to an aggregate purchase price of no more than $50 million).  The Company also has extended the expiration date of the tender offer to 11:59 p.m., New York City time, on February 25, 2011.  The number of shares of common stock now proposed to be purchased in the tender offer (at the minimum price of $27.00 per share) represents approximately 6.7% of RDA's currently outstanding shares of common stock.

As of February 10, 2011, based on the preliminary count by American Stock Transfer & Trust Company, LLC, the Company's transfer agent, no shares of common stock had been tendered in connection with the original offer.

The tender offer is not conditioned upon any minimum number of shares being tendered; however, the tender offer is subject to a number of other terms and conditions specified in the Offer to Purchase.  In connection with the amended offer, stockholders are being sent an Amended Letter of Transmittal as well as an Amendment and Supplement to the Offer to Purchase, which together with the Offer to Purchase dated January 10, 2011, is referred to as the "Offer to Purchase".  Additional copies of these documents and are available from the Company's transfer agent, American Stock Transfer & Trust Company, LLC. Please refer to these documents for the complete terms and conditions of the offer.

Stockholders who wish to tender their shares in the tender offer must deliver an Amended Letter of Transmittal to the transfer agent for the tender offer prior to the new expiration time.

Neither RDA nor its Board of Directors nor the Transfer Agent is making any recommendation to stockholders as to whether to tender or refrain from tendering their shares into the tender offer or as to the price or prices at which stockholders may choose to tender their shares. Stockholders must make their own decisions as to how many shares they will tender, if any, and the price, within the stated range, at which they will offer their shares for purchase by RDA.

THIS PRESS RELEASE IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER TO PURCHASE OR THE SOLICITATION OF AN OFFER TO SELL SHARES OF RDA COMMON STOCK. THE TENDER OFFER IS BEING MADE ONLY PURSUANT TO THE OFFER TO PURCHASE AND AMENDED LETTER OF TRANSMITTAL THAT RDA WILL BE DISTRIBUTING TO ITS STOCKHOLDERS AND STOCKHOLDERS SHOULD READ CAREFULLY THE OFFER TO PURCHASE AND AMENDED LETTER OF TRANSMITTAL BECAUSE THEY CONTAIN IMPORTANT INFORMATION, INCLUDING THE VARIOUS TERMS OF, AND CONDITIONS TO, THE TENDER OFFER. STOCKHOLDERS ARE URGED TO CAREFULLY READ THESE MATERIALS PRIOR TO MAKING ANY DECISION WITH RESPECT TO THE TENDER OFFER.

About RDA

RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands.  With offices in 43 countries, RDA reaches customers in 78 countries, publishes 91 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year.  Further information about RDA can be found at www.rda.com.

SOURCE RDA Holding Co.