RDA Holding Co. Appoints Robert Guth President and Chief Executive Officer

NEW YORK, Sept. 12, 2011 /PRNewswire/ -- RDA Holding Co. today announced that its Board of Directors has appointed Robert Guth President and Chief Executive Officer, effective immediately, of The Reader's Digest Association, Inc (RDA), the global multi-brand media company and direct marketer of books, magazines, music, video and non-published products.  Mr. Guth is also a member of the Board and succeeds Tom Williams who has left the company.

Mr. Guth said, "RDA is a vibrant company with an array of valuable assets, including a portfolio of leading global brands, a proven ability to engage consumers with appealing branded products and services, and a strong team. I look forward to working with the Board, the management team and the talented employees at RDA to create new opportunities that maximize shareholder value."

Randall Curran, Chairman of the Board, said, "The Board sees significant opportunities on which RDA can capitalize in the future under Bob's leadership. He has a proven track record of managing and building businesses and we have great confidence in his abilities to execute against these opportunities that will deliver value to shareholders. On behalf of the Board, I also want to thank Tom for his contributions, especially during the last several months."

Mr. Guth, 48, joined RDA's Board of Directors in April 2011 and brings more than 25 years of experience in the technology and telecommunications sector, including four years as CEO and two years as Chairman of telecommunications company TelCove, a restructured business which he grew into a high-performing industry leader. Mr. Guth also has extensive board directorship experience, currently serving on the Nominating and Governance Committee of nTelos Holdings, Corp., the Audit Committee of Integra Telecom, and the Compensation Committee of Otelco. From 2006 to 2007, Mr. Guth held the position of President of the Business Markets Group of Level 3 Communications, an internet service provider.

About The Reader's Digest Association, Inc.

RDA is a global media and direct marketing company that educates, entertains and connects more than 140 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the Company reaches customers in 79 countries, publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. Further information about the Company can be found at www.rda.com.

RDA contacts:
Media: Evan Goetz, 212-850-5600
Investors:  Bryan Berndt, 646-293-6054

SOURCE Reader's Digest Association, Inc.