RDBA Launches Social Media Dashboard
The Retail Dietitians Business Alliance Creates the First One-Stop Dashboard for its Members to Manage Their Social Media Messaging, Influence and More.
SANTA MONICA, Calif., Sept. 6, 2017 /PRNewswire/ -- The Retail Dietitians Business Alliance (RDBA), the first professional group exclusively for dietitians who work in a retail setting, today launched its Social Media Dashboard. The first of its kind for RDs, the RDBA Social Media Dashboard gives retail dietitians an opportunity to manage their social media in one place while providing real-time results of their influence. The dashboards and trend charts update every time you log in and members also can compare their Social Media Ranking against other RDBA members. The Social Media Dashboard is free to RDBA members.
"Each morning I had to log in separately to all five of my social media channels and thought there has to be a simpler way," says Phil Lempert, RDBA founder & CEO. "As a result, we built the RDBA Social Media Dashboard, which allows our over 2,200 members to log in once and see all their channels and trending information over the past ten days."
According to an FMI 2016 Food Retail Industry Speaks Report, retail executives plan to decrease spending on traditional advertising, circulars, TV and radio and increase spending on social media. The report also reveals that brand marketers also are eager to partner with RD Influencers. In addition, marketing solutions provider Linqia polled 170 marketers in the US about influencers and found that almost half said they will boost their influencer marketing budget this year; offering RDs other revenue opportunities.
Lempert adds, "This one-stop solution for RDs can make posting easier and more efficient with the goal to increase their industry status. Becoming an 'influencer' can potentially lead to new financial opportunities including an increased salary with their employer."
Advantages of the RDBA Social Media Dashboard include:
- Convenience – Members will no longer need to separately open Facebook, Twitter, YouTube, Instagram and Pinterest accounts to determine their audience reach. The Dashboard provides a combined view of all social stats, which can be shared with the RD's employer as a measure of effectiveness and ROI;
- Private – Only the member can see their information, allowing them to control the message to their retailer;
- Trends – The dashboard allows members to track trends in their followers, influence and social media ranking over time, an important feature for ongoing communication on ROI; and
- Connections – Once the member is logged in to their dashboard, they can open each individual social channel by clinking on its name.
"This is so exciting and we anticipate becoming the first and last click-of-the-day for RDBA members," says Lempert. "We expect that this can really make a significant difference in career growth and opportunities."
About RDBA
Founded in 2012, RDBA is the professional group to the more than 800 retail registered dietitians throughout the U.S. that most often work in supermarkets. RDBA is the first to offer retail business education programs for registered dietitians that help these professionals better understand the business of retail including trends, merchandising, working with suppliers, and more. In addition to online and in-person training at key events, RDBA offers opportunities through its newsletter, website, and special events for the community of retailers and dietitians to share information.
RDBA sponsors include some of the most prestigious companies and organizations in the food industry including Benecol, Campbells, Egg Nutrition Center, House Foods, Kellogg's, Monsanto, The Mushroom Council, National Pork Board, National Turkey Federation, Pepsico, Red Bull, SPINS, StarKist, Stemilt, and Vestcom. For more information, please visit www.RetailDietitians.com
For more information, please visit the website at www.RetailDietitians.com.
SOURCE RDBA
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