reach | influence and Unified Grocers Launch Personalized Digital Offer Program for Member Independent Retailers
DETROIT, Oct. 12, 2016 /PRNewswire/ -- Detroit-based reach | influence, a leader in loyalty and digital coupon solutions, has formed a new business relationship with Unified Grocers to provide Unified's retail customers a digital offers solution called reach | offers.
The reach | offers solution aggregates national digital coupon content and sends direct one-to-one communication to registered shoppers, allowing them to redeem digital promotions in real time at the point of purchase. It also performs complex coupon settlement functions behind the scenes, allowing retailers to be quickly and accurately paid for each transaction.
reach | offers' cloud-based, real-time load to electronic wallet functionality makes coupon clipping and redemption easy for shoppers, while giving retailers the ability to track and measure promotion results and significantly reduce the risk of coupon fraud.
"We're committed to helping our retail customers succeed by providing them technology to better compete and operate more efficiently," said Mike Brown, Vice President, Retail Services, Unified Grocers. "Our new relationship with reach | offers opens the door to improved retail performance by streamlining the coupon offer and management process and giving retailers and shoppers the latest tools for doing business."
Eric Green, CEO, reach │ influence, said "Over the past few years we've seen the rapid growth of digital coupons and their amazing power to move more products and make promotions easier for all involved. Our partnership with Unified will continue that growth and create new opportunities for independent retailers to grow their businesses and provide their customers a better shopping experience."
Unified's retail customers can sign up for the reach | offers digital coupon program through reach | influence, who will implement the technology and launch the program in stores. reach | influence will also collect and analyze store transaction data, manage digital messaging to shoppers, and assist retailers in synchronizing all transaction data into a secure database using standard transfer protocols. The reach | offers program does not require additional hardware or software beyond standard retail systems.
About Unified Grocers, Inc.
Founded in 1922, Unified Grocers is a retailer-owned wholesale grocery distributor that supplies independent retailers throughout the western United States. Unified and its subsidiaries, which generated approximately $4 billion in sales during fiscal year 2015, offer independent retailers all the resources they need to compete in the supermarket industry. For more information about Unified Grocers, visit: www.unifiedgrocers.com.
About reach│influence
reach | influence is a retail digital marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. reach | influence provides services and insight to independent retailers, wholesalers and CPGs to help them measure marketing efficacy, engage their shoppers and provide a conduit to deliver digital offers. The company's flagship products, reach | engage and reach | offers, provide shopper facing marketing tools for independent grocery stores in 40 states. For more information about reach | influence, visit: www.reachinfluence.com.
SOURCE reach | influence
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