ReachLocal Expands ReachEdge Marketing System into Australia

Improve Return on Marketing Spend with Lead Conversion Software that Attracts, Captures and Converts More Customers

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May 30, 2014, 12:31 ET

SYDNEY, May 30, 2014 /PRNewswire/ -- Many business owners make significant investments in online marketing and advertising, yet up to 75 percent of Internet leads slip through the cracks. Often these leads are lost because businesses don't have the right tools, website features or human resources to convert leads.

ReachLocal Inc. today announced the launch of ReachEdge to help SMEs get more customers from their marketing spend.

Steven Prestidge, Managing Director of ReachLocal said, "In an ever-competitive marketplace every dollar counts. Marketers must be able to show a return on their campaigns. By using ReachEdge, businesses will be able to spend their marketing dollars more efficiently, focusing on the activities that yield the most new customers."

ReachEdge is designed to help SMEs get more from their marketing investment by automating the lead process to turn visitors into leads and more leads into customers. It combines a smart website, easy-to-use lead management and tracking software and a powerful mobile application that work together to maximise conversion. The website helps convert leads by maximising search engine optimisation to drive visitor engagement. It further facilitates lead conversion by sending staff automated lead follow-up reminders via text message, email or mobile app. The reminders include full lead details and call recordings, and help ensure no leads go unseen or unaddressed. The system also automatically sends a series of customised marketing emails to prospects to keep the merchant top-of-mind until they are ready to buy.

The tracking technology included in ReachEdge captures the unique online source of each lead, empowering business owners by providing insight into which marketing channels are generating the most customers. The ReachEdge mobile application ensures SMEs can stay abreast of business even on-the-go by providing a prioritised list of new contacts and active leads requiring follow-up, full information on each lead and lead source and engagement reports.

ReachEdge includes:

A smart website optimised for smartphones, tablets and SEO with advanced information capture technology;
Lead management software with call recording, real-time notification of new contacts and automatic reminders;
A mobile application with full lead information, closed loop reporting and detailed performance reports.

About ReachLocal, Inc.

ReachLocal, Inc. (Nasdaq: RLOC) helps SMEs grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands and Japan. In Australia, ReachLocal has a direct office in Sydney, Newcastle, Canberra, Brisbane, Goldcoast, Melbourne, Perth and Adelaide.