Ready-to-drink (RTD) Sales Forecast to Remain Strong - According to New Research

Jun 06, 2016, 03:00 ET from just-drinks/The IWSR

LONDON, June 6, 2016 /PRNewswire/ --

The latest joint research from The IWSR and just-drinks has predicted that the global market for ready-to-drink (RTD) products will go from "strength to strength" over the next five years.

In research published this month, The IWSR and just-drinks have forecast that the overall category will swell from 393m cases last year to 455m cases by 2020. The growth would represent a compound annual growth rate (CAGR) of 3%.

Key to the overall growth is "explosive" expansion in China which will join the US and Japan as the principal national markets for RTDs. Together, the US, Japan and China will account for more than 280m cases by 2020.

While there were signs of a slowdown in China last year, the report states, growth in the country over recent years has been phenomenal. As recently as 2012, RTD volumes were only just above 1m cases, but China grew to an 8m-case market by 2014. With a CAGR of 37.2%, volumes in China will reach 64m cases in 2020, the report forecasts.

Growth trends in the more mature markets of the US and Japan look "unspectacular" by comparison, the report states, "but both will exhibit solid growth". The US will expand by a CAGR of 1.1% to reach 116m cases in 2020, and Japan is expected to grow by a CAGR of 2.1% to 103m cases.

Recent dramatic volume declines in Russia, however, are set to continue.

While other principal developed markets - namely Australia, the UK and South Africa - will experience slow category declines of less than 1% (CAGR) to 2020, the report says this will be partially offset by gains in a number of emerging markets such as Brazil, Argentina, India and the Philippines.

Other emerging markets of note are to be found in sub-Saharan Africa. Nigeria, Kenya, Ghana, Angola, Cameroon and Namibia are all predicted to show good growth during the forecast period.

The predicted pattern for the coming five years builds on strong success between 2010 and 2014 that saw the global market for mixed drinks add almost 70m cases to reach nearly 390m cases.


Established in 1999, just-drinks is the online resource for the global beverage industry, publishing  around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.

Through its drinks industry analysis, research, news and CONSULT bespoke market research service, just-drinks offers insight into wine, beer, spirits, soft drinks, and bottled water industry developments, statistics and key supply-chain trends. For details of how just-drinks is helping decision makers make decisions, visit For further information and images please contact James Lawley, Public Relations at Aroq Limited on +44 (0)1527 573 606, email

About The IWSR 

The IWSR is the leading source of data and analysis on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer and RTDs by volume and value, and provides insight into short- and long-term trends. IWSR statistics are used by all of the largest multinational wine and spirits companies, as well as many more local companies. The IWSR's unique methodology allows them to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to- face interviews with 1,500 companies in 118 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level.

James Lawley

SOURCE just-drinks/The IWSR