Ready-to-eat popcorn market size to grow by USD 5.61 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Feb. 9, 2023 /PRNewswire/ -- The global ready-to-eat popcorn market size is estimated to increase by USD 5.61 billion from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 13.54%. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. Discover some insights on market size before buying the full report - Request a sample report

Global ready-to-eat popcorn market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Ready-to-eat popcorn market – Vendor analysis
Vendor offerings -

• Campbell Soup Co. - The company offers ready-to-eat popcorn that contains vegetable oil, maltodextrin, salt, buttermilk, whey, butter, skim milk, natural flavor, cream, whey protein concentrate, nonfat dry milk, guar gum, tocopherol, and many more ingredients, under the brand name of Lance.
• Conagra Brands Inc. - The company offers ready-to-eat popcorn in a collection of flavors that include Brown Sugar Cinnamon, Cheddar and Caramel Mix, White and Sharp Cheddar, and Parmesan Herb Mix, under the brand name of Orville Redenbacher.
• G.H. Cretors - The company offers ready-to-eat popcorn that is available in flavors of Cheese and Caramel mix, Four Cheese mix, and Cheddar cheese corn, under the brand name of Cretors.
• Gary Poppins Popcorn - The company offers ready-to-eat popcorn that is available in 45 gourmet flavors, which include Aged White Cheddar, Caramel Nut Crunch, Caramel Pumpkin Spice, Salty Classic, and many more, under the brand name of Gary Poppins.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global ready-to-eat popcorn market is fragmented, with the presence of numerous small and large vendors. A few prominent vendors that offer ready-to-eat popcorn in the market are Campbell Soup Co., Conagra Brands Inc., G.H. Cretors, Garrett Popcorn Holding Company LLC, Gary Poppins Popcorn, General Mills Inc., Intersnack Group GmbH and Co. KG, JOLLY TIME, Oogies Snacks LLC, PepsiCo Inc., PROPER Snacks, Quinn Snacks Inc., Rudolph Foods Co. Inc., Sauer Brands Inc., Simply 7 Snacks LLC, Weaver Popcorn Manufacturing Inc., Yadkin Valley Popcorn, The Hershey Co., POP Gourmet Popcorn, and The J.M. Smucker Co. and others.

The market is subjected to changing consumer demands and preferences. The vendors compete based on factors such as price, quality, innovation, reputation, and distribution. The increasing competition may compel companies to reduce their product prices, which will negatively affect the profit margins of vendors and the overall market. The market also includes companies of different sizes. Intense competition, coupled with rapid technological changes, constitutes significant risk factors to vendors' operations. Therefore, to survive and succeed in this competitive environment, it becomes imperative for manufacturers to distinguish their product and service offerings through a clear and unique value proposition.

Ready-to-eat popcorn market - Segmentation assessment

Segment overview
Technavio has segmented the market based on product (savory, sweet, and others). 

• The savory segment will account for a significant share of the market growth during the forecast period. Factors such as the high demand for savory flavored ready-to-eat popcorn owing to consistent product development and innovation are driving the growth of this segment. For instance, PepsiCo, Inc. is leveraging the popularity of sea salt flavor by offering its Smartfood Delight Sea Salt Popcorn.

Geography overview
Based on geography, the global ready-to-eat popcorn market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global ready-to-eat popcorn market.

• North America will account for 42% of the market's growth during the forecast period. The US and Canada are the key countries for the ready-to-eat popcorn market in the region. Moreover, market growth in North America will be faster than the growth of the market in other regions. The significant rise in the demand for ready-to-eat popcorn in countries such as Cuba, Jamaica, and Mexico will drive the ready-to-eat popcorn market growth in the region during the forecast period.

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Ready-to-eat popcorn market – Market dynamics

Leading drivers - The expansion in the retail landscape is driving the growth of the market. The growing presence of supermarkets, hypermarkets, and specialty stores indicates the proliferation of the global organized retail sector. Snacks such as ready-to-eat popcorn are primarily sold by large organized retailers such as Walmart and Tesco. Factors such as convenience and value for money will attract consumers to such stores, as organized retailers stock a wide variety of products under a single roof. Therefore, the preference of consumers has shifted toward supermarkets and hypermarkets, which will positively impact the growth of the market during the forecast period.

Key trends - Rising awareness about the health benefits of popcorn are a key trend in the market. Popcorn is a rich source of proteins, antioxidants, fibers, polyphenolic compounds, and vitamin B complex. It is considered a healthy snack option. In developing countries such as India, the need for RTE is expected to rise. The growing working population in India has increased the demand for quick-to-prepare meals. Such factors will further support the market growth during the forecast period.

Major challenges - The fluctuating prices of corn are challenging the growth of the market. Several regions have experienced fluctuations due to climatic conditions, some of which have affected the operations of vendors. Any sudden rise or fall in corn prices due to abnormal changes in climate affects the profit margins of corn-based food manufacturers. Such fluctuations and volatility in prices often create production issues, thereby affecting the demand and supply gap, which is expected to negatively impact the market growth forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact
businesses. Find more insights in a sample report!

What are the key data covered in this ready-to-eat popcorn market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the ready-to-eat popcorn market between 2022 and 2026
• Precise estimation of the size of the ready-to-eat popcorn market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the ready-to-eat popcorn market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of ready-to-eat popcorn market vendors

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Related Reports:

The India ready-to-eat (RTE) food market size is expected to increase by USD 751.43 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 18.63%. This report extensively covers market segmentation by product (frozen food, ready-to-heat, and ready-to-cook) and distribution channel (offline and online).

The predicted growth for the ready-to-eat food market size from 2021 to 2026 is USD 71.69 billion at a progressing CAGR of 7.15%. This report extensively covers segmentation by product (frozen, ready-to-heat, and ready-to-cook) and geography (APAC, North America, South America, MEA, and Europe).

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Bargaining power of buyers – Impact of key factors in 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 24: Chart on Product - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 Savory - Market size and forecast 2021-2026
• Exhibit 28: Chart on Savory - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Savory - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Savory - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Savory - Year-over-year growth 2021-2026 (%)

• 5.4 Sweet - Market size and forecast 2021-2026
• Exhibit 32: Chart on Sweet - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Sweet - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Sweet - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Sweet - Year-over-year growth 2021-2026 (%)

• 5.5 Others - Market size and forecast 2021-2026
• Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Product 
• Exhibit 40: Market opportunity by Product ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026 
• Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 UK - Market size and forecast 2021-2026
• Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.10 China - Market size and forecast 2021-2026
• Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.11 Germany - Market size and forecast 2021-2026
• Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.12 Canada - Market size and forecast 2021-2026
• Exhibit 82: Chart on Canada - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on Canada - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Canada - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 Campbell Soup Co. 
• Exhibit 93: Campbell Soup Co. - Overview
• Exhibit 94: Campbell Soup Co. - Business segments
• Exhibit 95: Campbell Soup Co. - Key news
• Exhibit 96: Campbell Soup Co. - Key offerings
• Exhibit 97: Campbell Soup Co. - Segment focus

• 10.4 Conagra Brands Inc. 
• Exhibit 98: Conagra Brands Inc. - Overview
• Exhibit 99: Conagra Brands Inc. - Business segments
• Exhibit 100: Conagra Brands Inc. - Key news
• Exhibit 101: Conagra Brands Inc. - Key offerings
• Exhibit 102: Conagra Brands Inc. - Segment focus

• 10.5 G.H. Cretors 
• Exhibit 103: G.H. Cretors - Overview
• Exhibit 104: G.H. Cretors - Product / Service
• Exhibit 105: G.H. Cretors - Key offerings

• 10.6 Gary Poppins Popcorn 
• Exhibit 106: Gary Poppins Popcorn - Overview
• Exhibit 107: Gary Poppins Popcorn - Product / Service
• Exhibit 108: Gary Poppins Popcorn - Key offerings

• 10.7 General Mills Inc. 
• Exhibit 109: General Mills Inc. - Overview
• Exhibit 110: General Mills Inc. - Business segments
• Exhibit 111: General Mills Inc. - Key offerings
• Exhibit 112: General Mills Inc. - Segment focus

• 10.8 Intersnack Group GmbH and Co. KG 
• Exhibit 113: Intersnack Group GmbH and Co. KG - Overview
• Exhibit 114: Intersnack Group GmbH and Co. KG - Product / Service
• Exhibit 115: Intersnack Group GmbH and Co. KG - Key offerings

• 10.9 PepsiCo Inc. 
• Exhibit 116: PepsiCo Inc. - Overview
• Exhibit 117: PepsiCo Inc. - Business segments
• Exhibit 118: PepsiCo Inc. - Key offerings
• Exhibit 119: PepsiCo Inc. - Segment focus

• 10.10 Rudolph Foods Co. Inc. 
• Exhibit 120: Rudolph Foods Co. Inc. - Overview
• Exhibit 121: Rudolph Foods Co. Inc. - Product / Service
• Exhibit 122: Rudolph Foods Co. Inc. - Key offerings

• 10.11 The Hershey Co. 
• Exhibit 123: The Hershey Co. - Overview
• Exhibit 124: The Hershey Co. - Business segments
• Exhibit 125: The Hershey Co. - Key news
• Exhibit 126: The Hershey Co. - Key offerings
• Exhibit 127: The Hershey Co. - Segment focus

• 10.12 The J.M. Smucker Co. 
• Exhibit 128: The J.M. Smucker Co. - Overview
• Exhibit 129: The J.M. Smucker Co. - Business segments
• Exhibit 130: The J.M. Smucker Co. - Key news
• Exhibit 131: The J.M. Smucker Co. - Key offerings
• Exhibit 132: The J.M. Smucker Co. - Segment focus

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 133: Inclusions checklist
• Exhibit 134: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 135: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 136: Research methodology
• Exhibit 137: Validation techniques employed for market sizing
• Exhibit 138: Information sources

• 11.5 List of abbreviations 
• Exhibit 139: List of abbreviations

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