BELLEVUE, Wash., March 20, 2012 /PRNewswire/ -- ReadyPulse, the Social Brand Advocacy Builder to increase revenues, loyalty and engagement, today announced the launch of its brand advocacy platform to help social marketers identify potential online brand advocates and assist in converting them into proactive brand champions. The web-based service helps brands foster deeper relationships with its followers while cultivating, rewarding, and measuring brand advocacy -- resulting in authentic, profitable, and long-lasting customer relationships.
ReadyPulse uses its patent pending social user behavior analysis and recommendations engine to help marketers foster brand advocacy. ReadyPulse's easy to use tools provide competitive benchmarking information and delivers engagement analytics in real-time, allowing marketers the ability to make data-driven decisions for campaigns, content, and resources investments based on immediate signals on theirs and their competitors' social networks.
"Using ReadyPulse's unique technology, LaJolla has a whole new view into our brands and competitors," said Ryan Cropley, Director of Digital Marketing, LaJolla Group. "Through ReadyPulse, we have been able to quickly adjust our social strategy, optimize spending, and empower the content team with actionable data to help us outperform competitors and convert fans to customers and advocates."
"Companies today struggle to measure the true value of social media and tie efforts back to their business objectives," said Srinivas Penumaka, President of ReadyPulse. "We recognize that people love the brands that love them back, and believe social marketing should do more to meet them halfway. Our technology is designed to help anyone from a brand marketer to an ad agency drive significant upswing in word of mouth referrals and sales."
ReadyPulse enables its customers the ability to proactively identify and respond to community-building opportunities. A single dashboard provides a deeper view into the social ecosystem—from potential brand advocates to real-time activities on a brand and competitor channels.
ReadyPulse offers brands the unique tools to:
- Identify their Advocacy Set -- ReadyPulse assigns a Loyalty Rank for top followers, providing insight into individual contributions by brand advocates
- Cultivate brand advocates with content that resonates – ReadyPulse scores each post or tweet to provide a clear view on which content, including from competitors, is doing well with what type of audience – all to help inform fast, strategic decisions
- Monitor Facebook and Twitter activity on one dashboard --Saves time and effort in tracking their own brands and the competition on Twitter and Facebook
- Evaluates performance against the competition – A comprehensive competitive benchmarking and analysis engine provides a dashboard view to track competitors, compare statistics, growth rates and trends and learn what content is working for competitors and their brand advocates
The services are generally available immediately. Pricing varies upon the number of social network accounts tracked (Facebook pages and Twitter handles). For more information about the products, please visit www.readypulse.com.
ReadyPulse is the Brand Advocate Builder for social networks. ReadyPulse provides innovative and accurate tools for social media marketers to identify, cultivate, reward and measure brand advocacy with its easy to use, integrated audience and content scoring and behavioral analysis platform. ReadyPulse is headquartered in Bellevue, WA. For more information, visit www.readypulse.com.