ReadyTalk Integrates with Marketo to Streamline Webinar Processes

Marketers can leverage the customizability of Marketo and the reliability of ReadyTalk to run more efficient, effective webinars

News provided by

ReadyTalk

Oct 09, 2012, 09:45 ET

DENVER, Oct. 9, 2012 /PRNewswire/ -- ReadyTalk today announced the availability of the ReadyTalk for Marketo connector, which increases the accuracy of webinar-generated data and moves leads through the marketing and sales pipeline faster.

Marketo worked closely with ReadyTalk to meet the needs of customers who use ReadyTalk's web and audio conferencing and webinar services as a key component in marketing campaigns and lead generation programs.

"Webinars with engaging content are a critical part of the marketing mix for B2B marketers, and ReadyTalk has a well-earned reputation for being easy to use," said Robin Bordoli, vice president of partner ecosystem at Marketo. "But to realize the true value of webinars, you need to be scoring the attendees and capturing that within your core marketing operations to drive to more sales-ready leads faster. With this ReadyTalk and Marketo integration marketers can now get easily and instantaneously get richer insights into which are the right leads to deliver to sales."

The connector was designed for Marketo customers who want to leverage Marketo for webinar invitations, registration, confirmations, reminders, and timely follow-up while eliminating tedious manual processes. It allows marketers to:

Use Marketo to promote and manage webinars so that when a prospect completes a Marketo registration form the data is automatically sent to ReadyTalk to register them for the event.
Include a unique URL for each registrant to more accurately capture attendance status while preventing unwanted attendees from joining the event.
Instantly record attendance status to avoid the time-consuming manual task of getting webinar data back into Marketo.

"As companies utilize marketing automation to grow revenue through demand generation campaigns, we recognized that there were pain points around managing the data from multiple platforms," said Beth Toeniskoetter, product marketing manager at ReadyTalk. "This integration is designed to improve the process of moving data between ReadyTalk and Marketo to decrease the number of steps in the marketing cycle, ultimately helping marketers grow revenue more quickly."

ReadyTalk for Marketo is free and available as a step within the Marketo Design Builder. For additional information, visit the ReadyTalk blog for details.

For more information about ReadyTalk's audio and web conferencing offerings, including professional services and support for webinars, please visit www.readytalk.com, or on Twitter and Facebook.

About ReadyTalk
Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars. ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You'll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.

About Marketo: Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of "America 's Most Promising Companies" by Forbes, the #1 Marketing Software Vendor on the INC 500, and the #1 fastest -growing private company of 2011 by the Silicon Valley Business Journal. In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.