Real Diamonds Shine With Their Own Light, says King of Jewelry

Technology has its place, but a genuine diamond ring is beyond technological gimmickry.

May 28, 2013, 15:00 ET from King of Jewelry

LOS ANGELES, May 28, 2013 /PRNewswire/ -- Major news outlets have been picking up the story of inventor Ben Kokes, who spent months creating a ring for his fiancee that electronically lights up when he and his significant other are near. As the place for diamond engagement rings, King of Jewelry certainly supports the ardor and initiative that went into Mr. Kokes' labor of love. At the same time, one has to wonder if LED technology is really needed for something as simple and beautiful as an engagement ring.

It really is hard to imagine a purely technological masterwork that can compare with a 2 carat diamond ring for its sheer beauty. If it's individuality you're looking for, you can select your favorite kind of diamond and have a ring custom made around it. It's clear to most happy couples that the sublime light coming from the gorgeous asscher, halo, round, and cushion cut halo engagement rings on sale at King of Jewelry beats anything that can be made with electricity and a computer chip.

The king agrees with those who see no reason to add to the beauty of diamonds. These gems are already one of the world's most amazingly stunning natural phenomena. Did you know that natural diamonds are made at depths of between 87 and 120 miles below the earth and that they take some 1 to over 3.4 billion years to form? Yes, that's billion, not million; diamonds really are forever, or about as close to the concept as we can imagine. The combination of elements needed to form a single diamond are mind boggling in their complexity – a degree in geology or gemology wouldn't hurt – but anyone can understand the beauty of a brilliant gemstone simply by looking at it.

Of course, how we look at a diamond, or any gemstone matters. The famed essayist Ralph Waldo Emerson wrote that "The hues of the opal, the light of the diamond, are not to be seen if the eye is too near." And so it is that where we look at a diamond transforms our view of it. A diamond is both immensely simple and immensely complex. We can understand its beauty all at once, or we can stare at it and study it for years, and never truly understand why it is so beautiful. Its beauty is beyond literal explanation.

Of course, the same could also be said of romantic love, the human emotion with which diamonds are most closely associated. The connection that can form between two individuals is at once as simple and as complicated as any event on earth. Whatever it is that bound the great lovers of history, literature and myth such as Abelard and Heloise, Lancelot and Guinevere, Anthony and Cleopatra, Romeo and Juliet, and so on, the diamond is bound to humanity with the same power. King of Jewelry suggests you stick with the real thing, no electronic gizmos required.

In fact, King of Jewelry's extensive collection can be found at A friendly and entirely non-robotic customer service representative can also be reached by calling King of Jewelry at 888-349-8299.

SOURCE King of Jewelry