Real-Time Rating Tools Are Key To Successful Monetization & Anti-Bill Shock Strategies

Redknee advises operators to capture first to market advantage as FCC approaches 'bill shock' rules

TORONTO, Nov. 10 /PRNewswire/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is advising communication service providers to bring forward their investment in real-time rating, charging and policy solutions in order to achieve first to market success by launching advanced customer care and subscriber experience offerings to their customers while also reducing costs and increasing revenue. These comments at the Telemanagement Forum's Management World Americas come as the FCC considers how to protect US subscribers from experiencing bill shock, where real-time rating, charging and policy solutions will be at the center of adhering to the proposed threshold notification rules.

Lucas Skoczkowski, Redknee CEO, commented:

"The opportunity for operators to provide an advanced customer experience goes beyond the features the FCC is currently considering to enforce in the US. By leveraging innovative real-time rating, charging and policy solutions service providers can launch new business models, target new revenue streams and deliver targeted services in response to subscriber behavior. In addition, real-time rating, charging and policy solutions play a pivotal role of monetizing data services as well as voice and texting services."

In addition to managing thresholds and usage controls, Redknee sees the new role of real-time rating, charging and policy solutions to reduce costs, increase revenue and deliver an advanced customer experience. For example, operating costs can be reduced by penalizing overages and prioritizing traffic. Revenues can be increased by using real-time rating, charging and policy tools to interact with the customer by recognizing subscriber usage and proactively recommending bolt-ons, rate plan upgrades or service specific packages or offering targeted promotions that will resonate with the customer. Delivering in real-time is essential to ensure that the promotions are actionable and remain relevant to the customer. Finally, service providers can provide a 360 degree customer care by delivering an advanced user experience with subscriber level policy management, clear notification of usage and advice of charge and flexible self-care capabilities. This is particularly important for postpaid services, where the need for real-time rating, charging and policy solutions will become pivotal if advice of charge and overage notifications are required as part of the FCC's anti-bill shock mandates and to prevent revenue leakage.

Skoczkowski continued:

"We are at an exciting interchange where services are sophisticated and are encouraging unprecedented demand from the world's telecoms subscribers. By leveraging the next generation of real-time rating, charging and policy solutions, service providers are equipped with the tools that encourage customers to increase their usage and promote an advanced customer experience. At Redknee, we continue to invest in real-time billing and customer care solutions to support the growth of mobile and broadband data and content for wireless and non-wireless subscribers around the world."

More information on the role of real-time rating, charging and policy management solutions to prevent bill shock can be found in Redknee's position paper: "Eliminate Bill Shock - Know Your Subscribers" and can be downloaded from http://www.redknee.com/solutions/bill_shock_control.

Redknee's NGRC is a proven, real-time rating, charging, and policy management solution for mobile data services. It is based on patented technology and offers communications service providers the flexibility and scalability to launch new services and manage bandwidth, while creating new revenue streams based on diverse pricing options for both prepaid and postpaid subscribers. NGRC enables operators to rate and charge for all their data services, including in-demand offerings such as mobile broadband and mobile TV, helping them to monetize these new services and drive ARPU growth. It gives service providers the flexibility to charge for these services in ways that work best for their subscribers, whether prepaid, postpaid, or a hybrid of both - and based on time or bandwidth consumed. Redknee NGRC offers service providers a flexible and scalable solution that seamlessly integrates into existing systems, maximizing the current network infrastructure and differentiating its services from the competition.

For more information about Redknee and their solutions, please go to www.redknee.com.

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.

SOURCE Redknee Solutions Inc.