RealGravity Teams With Metacafe to Syndicate Original Video Content

LOS ANGELES and NEW YORK, May 10, 2011 /PRNewswire/ -- RealGravity, a new video platform that integrates syndication, publishing and monetization, announces today growth milestones and its partnership with Metacafe, the leading video entertainment site. Over the past six months, RealGravity has seen significant market traction, growing its customer base and revenue by 400%. RealGravity is at Streaming Media East (#SMEast) this week showcasing the RealGravity Platform.

Metacafe, a new RealGravity customer, is using the RealGravity Platform to syndicate its growing catalog of original short-form video content to preferred publisher partners and manage the back-office network operations of this distribution channel.

The RealGravity Platform simplifies the way online video publishing and syndication work. It combines a network-oriented online video platform (Network OVP),a content marketplace and an ad server with built-in yield optimization. The Network OVP is especially well suited to publishers, brands and ad networks who publish video across a network of sites, and who need to manage multiple content and publisher relationships with reporting, revenue sharing, ad sales permissions management, and user administration. The RealGravity Content Marketplace offers access to over 500,000 videos from hundreds of video content providers, and it allows RealGravity's Network OVP customers to syndicate their own content across the web. RealGravity's integrated ad server supports a full range of direct sales capabilities, and it is pre-integrated with all major video ad-networks.

"RealGravity was born out of our need at our previous companies for an inexpensive, scalable video platform that worked out of the box. We needed something that would support our growing syndication business, and our increasing use of licensed content. We could not find it, so we built it, and now we see a lot of customers with the same need," said Luke McDonough, CEO and Co-Founder of RealGravity. "Also, by integrating these three core functions, (content syndication, publishing, and yield-optimized ad sales), we have made this core stack extremely inexpensive to use, which in turn makes video publishing accessible and profitable for a wider range of publishers and applications. For example, we can now support the smallest blog that needs everything, out of the box, including the content, and we can also support the large enterprise that needs to support a hundred partner sites in their ad network or distribution network."

Metacafe, whose 12 million unique monthly U.S. viewers(1) make it one of the web's largest video sites, chose RealGravity to support its content syndication initiative because the platform offers a simple way to manage content and accounting across multiple sites and content partners.

"RealGravity is helping us syndicate our content to reach new audiences and track our success with key partners," said Erick Hachenburg, CEO of Metacafe. "We believe that syndication will play a critical role in the future of online video, and tools to manage affiliate partner relationships and performance are critical. RealGravity does this in an elegant, inexpensive way."

RealGravity is at Streaming Media East (#SMEast) booth #114 from today – Wednesday demoing the RealGravity Platform. Drop by our booth or visit www.realgravity.com for more information.

About RealGravity

RealGravity is the first video platform to integrate syndication, publishing and ad sales in a single unified platform, and the first to operate on a flat, transparent CPM pricing structure. By switching to RealGravity's integrated platform, video publishers typically yield a 50%-90% reduction in video support costs compared to a traditional OVP & ad-serving solution. More importantly, the integrated Content Marketplace and syndication tools allow publishers to increase streams and reach in a way that is not possible with any other platform. Customers use the RealGravity Platform not only to publish their own content on their own sites, but also to maximize yield on their ad inventory, access content from hundreds of other providers, and to syndicate their content on a paid basis. Founded by online video veterans and headquartered in Los Angeles and with offices in San Francisco, RealGravity is privately held. For more information visit www.realgravity.com or @realgravity.

About Metacafe® –  The Video Entertainment Engine

Metacafe® is the first entertainment destination solely dedicated to showcasing the best videos from the world of Movies, Video Games, Sports, Music and TV. Metacafe is the trusted source that keeps millions of viewers plugged into their entertainment passions every day. The company connects marquee brand advertisers with their target consumers via close association with the most popular entertainment content on the Web.  The privately held company is headquartered in San Francisco, with offices in New York City, Los Angeles, London and Tel Aviv. 

(1) comScore Media Metrix, March 2011

SOURCE RealGravity