Reality Shares, Inc. Expands Sales And Analysis Staff

SAN DIEGO, March 25, 2014 /PRNewswire/ -- Reality Shares, Inc., ("Reality Shares"), a visionary index firm centered around corporate fundamentals, is proud to announce the addition of five experienced industry professionals to support their vision and growth.  Messrs. Thomas Gatto, Christopher McHeffey, Travis Vincent and Jeffery Ganis join as Regional Sales Directors. In addition, Naim Abdullah joins the firm as a Senior Analyst.

"Reality Shares is committed to bringing investors a truly differentiated means to link investment performance directly to company performance," said Eric Ervin, Co-Founder, CEO and President of Reality Shares. "With this group of strategic hires, we are extremely well positioned to help investors solve the disconnect between corporate fundamentals and stock prices so they may realize returns based on how companies actually perform while tuning out the market noise."

Mr. Gatto brings a quarter-century of experience in progressive sales, marketing and management for institutional investors, family offices, ultra-high-net-worth investors, banks and both independent broker-dealers and wirehouses in the eastern United States. His success at raising capital and managing relationships as Head of Advisor Relations for Gotham Asset Management hinged on his understanding of all facets of the sales cycle for traditional and long/short liquid alternative mutual funds. Mr. Gatto also directed Northeast division sales for BlackRock Investment Management, and served as Vice President at PimcoAllianz Investments. A Chartered Investment Management Analyst, he holds a BA degree in Economics from Fairfield University, as well as Series 7, 24, 63 and 65 securities licenses.

Mr. McHeffey's successful field and home office track record across various wealth management tools and techniques has positioned him to engage the advisory community in the adoption of Reality Shares' unique index approach. He spent 15 years with UBS Wealth Management/UBS PaineWebber, ultimately serving as the group's first Head of Private Wealth Sales Strategy and Execution. This was followed by several years representing BlackRock/iShares ETF product and implementation strategies as the firm's Business Development Officer. Mr. McHeffey holds a BA in Economics from the College of the Holy Cross and an MBA in Finance from NYU's Stern School of Business where he was a Beta Gamma Sigma Scholar. He holds multiple FINRA securities registrations.

Mr. Ganis and Mr. Vincent constitute a longstanding team with a proven record in selling financial services tools, particularly in the Midwest. A longtime leader in the derivatives and futures industry, Mr. Ganis was Co-Founder and Managing Partner of Gibraltar Futures, LLC, where he oversaw all firm operations including risk management and the establishment of exchange relationships. Mr. Vincent, also Co-Founder and Managing Partner, was responsible for the firm's marketing and advising clients on commodities portfolio construction. Prior to Gibraltar, Mr. Ganis and Mr. Vincent worked together at Van Buren Partners, LLC and its successor, TradeMaven Group, LLC, a proprietary futures commission merchant and futures trading software provider the team co-founded in 2004.

Mr. Ganis has been associated with the Chicago Board of Trade since 1983, where he held a host of positions including chairman of the Dow Jones Futures Pit Committee and member of a Dow Jones product launch committee. He holds a BA degree from DePauw University and FINRA Series 7 and 63 licenses. Mr. Ganis is a Registered Principal in the National Futures Association, where he also holds an 8-R floor trader/broker registration.

Mr. Vincent graduated with honors in Management from Boston College. He holds FINRA Series 7 and 63 licenses, as well as a National Futures Association Series 3 registration.

Mr. Abdullah brings over 7 years of financial industry experience in portfolio management, market-making and trade execution. Prior to joining Reality Shares, Mr. Abdullah served as a portfolio manager and consultant for several hedge funds where he primarily focused on the development and execution of ETF and index arbitrage trading strategies.

Mr. Abdullah began his career in 2004 at Susquehanna International Group where he spent 5 years managing a diverse global portfolio of equities and ETF derivative products. Mr. Abdullah holds a BA degree in Economics from Princeton University and an MBA in Finance from the Wharton School of the University of Pennsylvania.

About Reality Shares, Inc.

Reality Shares, Inc. ("Reality Shares") is redefining the way investors access and capitalize on company fundamentals. Through a suite of innovative tools, Reality Shares empowers investors by isolating corporate fundamentals from stock price, with the goal of realizing returns based on the reality of how companies perform.

Reality Shares utilizes decades of experience and proprietary research to deliver innovative tools and indexes previously unavailable to most investors. For more information, visit www.realityshares.com.

Contact: Kris Kagel  
Jennifer Connelly Public Relations  
(973) 850-7312  
[email protected]

SOURCE Reality Shares, Inc.