SUNNYVALE, Calif., Dec. 31, 2015 /PRNewswire/ -- CPP, Inc. (CPP.com), the exclusive publisher of the Myers-Briggs Type Indicator^® (MBTI^®) assessment, today announced the latest installment in a series of informational videos with CPP Divisional Director of Research Rich Thompson, which emphasize the value and the proper uses of the MBTI assessment. In this most recent video, "Why Millions Use the MBTI," (http://bit.ly/1YuIbtE), Thompson illustrates the capacity of the MBTI to offer a straightforward self-awareness that can otherwise be surprisingly difficult to attain. Says Thompson, "The simplicity of the MBTI provides an easy model to understand how one behaves and thinks, and how others behave and think."

Thompson also explains how the MBTI assessment is very effective at measuring what it is designed to measure, and how his own perspective as a research psychologist has been shaped by his work with the instrument: "My background is as a psychologist, and we often question the MBTI. But in working with it and learning more about it I've found it to be a very useful and powerful tool. It has great measurement properties and works exactly as it's intended to work. . . All of the MBTI information is available in technical supplements and manuals, in terms of the measurement properties, validity evidence and so on--I really wish the critics would actually read those materials before they start making their criticisms."

This video follows the release of "The MBTI Assessment and its Critics" (http://bit.ly/MBTIandcritics), and "The MBTI Assessment and the Big Five Personality Traits" (http://bit.ly/MBTIandtheBig5).

Seeing Value in the World's Most Popular Personality Tool
The videos with Thompson cap a series of initiatives by CPP to encourage better understanding of the proper uses and applications of the MBTI tool. These initiatives demonstrate CPP's ongoing commitment to helping people find value in a tool that continues to be trusted by Fortune 100 companies, and which has given millions of people the insight to understand themselves and more effectively navigate social interactions.

In one of these initiatives, CPP CEO Jeff Hayes authored a blog post, "Why the Myers-Briggs Assessment is Meaningful to Millions" (http://bit.ly/1QIqcM3), outlining the problems with popular criticisms of the tool, and identifying areas of the instrument's demonstrable value. Said Hayes in the post, ". . .People use [the MBTI] because they find it meaningful in their lives. To be specific, the MBTI instrument helps people develop self-awareness and other-awareness, which are among the most valuable characteristics that one can possess in any organizational setting."

CPP is committed to continuing these initiatives in an ongoing effort to help people and organizations best use and understand the MBTI instrument to realize its maximum value. As Thompson notes in this most recent video, "Knowing why it is that [others] might be different from you, and approach things differently provides you with insights that allow you to navigate the world more effectively. The reason the MBTI is still around is because it works well from a measurement perspective, and people find value in it, and that's really at the end of the day the most important thing."

About CPP – The people development people
At CPP, our only job is to help you be a better people development professional and, in turn, help every employee flourish. While we're best known for our products like the Myers-Briggs assessment, CPP is also a group of people who can offer you the information, guidance, and support you need. We offer solutions to help you improve organizational performance and address whatever challenges you face – from team building, leadership and coaching, and conflict management to career development, selection, and retention. Perhaps that's why millions of individuals in more than 170 countries use our products each year. They include people at Fortune 500 companies and businesses of all sizes, as well as educators, government agencies, and training and development consultants. CPP's world-renowned brands include the Myers-Briggs Type Indicator^® (MBTI^®), Strong Interest Inventory^®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO^®, CPI 260^®, and California Psychological Inventory^™ (CPI^™) instruments. Let's make a difference together. Talk to us today to see how: 800-624-1765, www.cpp.com, The Myers-Briggs^® experts. Subscribe to CPP's blog: http://www.cppblogcentral.com or follow the MBTI on Twitter: http://twitter.com/thembti

Contact:
Michael Burke
MSR Communications
michael@msrcommunications.com
415-989-9000

Melissa Junge
CPP, Inc.
mjunge@cpp.com
408-458-0545

Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of The Myers & Briggs Foundation. Strong Interest Inventory, FIRO, and CPI 260 are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.

SOURCE CPP, Inc.

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