Really Simple Systems is one of the first CRM vendors to tackle GDPR compliance with a phased roll out of developments to its integrated email marketing module. This latest release enables its clients to collect and record mailing consents from an existing contact database.
The European Union (EU) data protection legislation becomes law on 25th May 2018 and has implications for businesses holding data on EU citizens. One of the key issues for marketers is the need to gain "explicit consent" from an individual before they can engage in any marketing communication. This includes email, SMS messaging and telephone calls.
This latest release allows businesses to record opt-in consents from their contacts, and keep an auditable log of when, how and from what IP address the consent was granted.
Really Simple Systems CEO, John Paterson, commented, 'with less than one month to go before GDPR comes into force, businesses need to get consents from contacts on their marketing databases as quickly as possible. This functionality lets you easily manage this process and be ready ahead of the deadline.'
The final phase of the Really Simple Systems GDPR compliance tool will complete the development by enabling selection of contacts from the relevant consent lists for mailing. It will also distinguish between contacts based in GDPR compliant countries and those that are not.
Paterson continues, 'GDPR is biggest marketing and compliance challenge businesses have faced for some time. It's been important to us to support our customers as they adapt to the changes. We've embraced the regulation as a positive development for individuals and a real opportunity for business'.
To support customers as they prepare for GDPR, Really Simple Systems has been running a series of webinars on the subject. The next is scheduled for 16th May 2018.
Established in 2006, Really Simple Systems is one of the world's largest providers of cloud-based CRM systems. Designed for small and mid-sized businesses operating B2B, its customers range from single user start-ups to 100 user systems, including the Red Cross, the Royal Academy of Arts and the British Museum. Featuring an integrated marketing module, Really Simple Systems CRM is credited as being super-easy to use with excellent customer support.