Realogy Strengthens Its Commitment to Support and Educate Women in Real Estate with Expansion of What Moves Her℠ Campaign
Through New Leadership Programs and Expansion of Dedicated Event Series, What Moves Her Intends to Help More Women Industry-Wide Find Their Path to Success in Real Estate
Mar 25, 2021, 08:00 ET
MADISON, N.J., March 25, 2021 /PRNewswire/ -- Realogy Holdings Corp (NYSE: RLGY), the largest full-service residential real estate services company in the United States, today announced the expansion of What Moves Her℠, a trailblazing campaign that supports the growth of women in real estate. With new opportunities available industry-wide, including all affiliated brokers and agents of Realogy's residential real estate brands Better Homes & Gardens® Real Estate, CENTURY 21®, Coldwell Banker, Corcoran Group®, ERA®, and Sotheby's International Realty®, What Moves Her aims to educate and inspire more women real estate professionals who are interested in accelerating their careers.
Launched in 2020 as a campaign for Coldwell Banker's women leaders by former Coldwell Banker Realty Executive Vice President and newly named Realogy Franchise Group President and Chief Executive Officer Sue Yannaccone, What Moves Her aims to inspire and support all women to find their path to leadership and business success in real estate. In its first year, a launch event and ongoing virtual conversation series, Portraits of What Moves Her, helped guide more than 5,000 women and provided them with tools and strategies to help them continue achieving success in their personal and professional lives.
"As a Fortune 500 company recognized for its focus on gender diversity and acclaimed for its female executive representation, Realogy is especially proud of its reinforced commitment to advancing women in leadership through What Moves Her," said Yannaccone. "What started as a personal passion for helping other professionals find their voice, What Moves Her has become an incredible platform to not only help women grow in every stage of their career but to also encourage women to support each other across the real estate industry. I am excited to help even more women realize their full potential as leaders this year and beyond."
Today, a majority of real estate professionals are women, according to the National Association of REALTORS® (NAR) 2020 Member Profile report, representing sixty-seven percent of all real estate agents and sixty percent of all brokers and broker associates. To help accelerate the advancement of women real estate professionals, the expansion of What Moves Her, broadening throughout the year, aims to bring new opportunities to women at Realogy and across the industry interested in realizing their professional development goals.
With a deep focus on education, these opportunities will include leadership programs exclusive to our Realogy-affiliated brokers and agents that encourage cultivating a gender diverse, equitable and inclusive culture and a What Moves Her virtual event series, open to the industry, tackling topics that encourage women to support one another, their businesses, and their communities.
"As a female team leader, it is important for me to be affiliated with a company that supports the values of female empowerment and leadership," said Dawn McKenna of the Dawn McKenna Group with Coldwell Banker Realty. "My team is comprised of 94% women, so providing the right mentoring and ensuring a nurturing business environment is an integral component of our team's success. The What Moves Her campaign has provided inspiration, education and enhanced motivation that aids in the success of our business."
For more information about What Moves Her, to receive event invitations or to get involved in this trendsetting campaign, visit www.whatmovesher.com.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, relocation, and title and settlement businesses as well as a mortgage joint venture. Realogy's diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®. Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today's consumers. Realogy's affiliated brokerages operate around the world with approximately 190,700 independent sales agents in the United States and nearly 130,000 independent sales agents in 115 other countries and territories. Recognized for ten consecutive years as one of the World's Most Ethical Companies, Realogy has also been designated a Great Place to Work three years in a row and one of Forbes' Best Employers for Diversity. Realogy is headquartered in Madison, New Jersey.
SOURCE Realogy Holdings Corp.
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