CAMPBELL, Calif., April 14, 2011 /PRNewswire/ -- Realtor.com, the #1 homes for sale web site, and Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, today announced the renewal of 'The Gold Standard Partnership.'
First launched in 2009, the marketing relationship between CENTURY 21® and Move, Inc. (NASDAQ: MOVE), the leader in online real estate and operator of Realtor.com, continues to be successful in increasing the visibility of listings on Realtor.com and driving interested home shoppers directly to CENTURY 21 agents.
"This agreement demonstrates our commitment to providing CENTURY 21 sales professionals with an effective digital marketing platform," said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. "Our Showcase Advantage Listing Program, of which this is a valuable component, enables our System members to deliver exceptional value to their customers and increased exposure for their properties."
Under the new agreement, CENTURY 21 will provide an increased level of subsidy to the cost of the program for CENTURY 21 System members. In addition, as part of the agreement, CENTURY 21 will also deploy a national display advertising program that will run on Realtor.com. The new agreement includes:
- Multiple lead forms
- Open house alerts
- A photo gallery of up to 25 high-quality jumbo photos
- Full-motion videos and virtual tours where available
- Detailed neighborhood information
- Reports on consumer traffic related to each listing
"Our renewed partnership with CENTURY 21 ensures a steady stream of interested buyers and sellers with valuable inquiries will continue to flow directly to CENTURY 21 members from Realtor.com during a challenging housing market," said Matthew Moore, executive vice president of sales and marketing at Realtor.com. "We place emphasis on the amount of time visitors spend looking at listing details pages on Realtor.com because they translate into more serious buyers and sellers. By remaining focused on delivering a superior home search experience on the main site and through our mobile apps, Move works to increase the number of connections between CENTURY 21 brokers and potential clients as we head into the prime home buying season."
In February 2011, nearly 10 million buyers and sellers viewed more than 504 million pages on Realtor.com, more than the next three competitors combined.(1) Realtor.com brand mobile applications have been downloaded 3.6 million times, and 10 Realtor.com listing detail pages were viewed every second last month on a Realtor.com brand mobile application.
CENTURY 21 System members interested in more information about 'The Gold Standard Partnership' opportunities can contact the Realtor.com sales team at: 866.334.5517.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of more than 8,000 independently owned and operated franchised broker offices in 72 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. CENTURY 21® is registered trademark owned by Century 21 Real Estate LLC.
ABOUT MOVE, INC.
Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 11.596(1) million monthly visitors to its online network of web sites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; Realtor.com(R), the official web site of the National Association of Realtors(R); Moving.com; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is based in Campbell, California.
Realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ: MOVE) and is the official web site of the National Association of Realtors®. Ranked as the #1 homes-for-sale site, Realtor.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides Realtors® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 9.971(2) million consumers in January 2011. Agents and companies have the power to customize Realtor.com® resources to maximize their brand and productivity.
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
(1) comScore Media Metrix – key measures report February 2011
(2) NAR Existing Sales 11/2010, Case Shiller Q3 Home Price Index 11/2010, Altos Research – Chart of the Day 12/30/10
SOURCE Move, Inc.