SAN MATEO, Calif., May 17, 2016 /PRNewswire/ -- Mintigo, the pioneer of predictive marketing and sales and winner of the 2015 CODiE Award for Best Sales and Marketing Intelligence Solution, has reached another company milestone: 5,000 self-serve predictive campaigns successfully generated on its SaaS platform.
Mintigo's 5,000th campaign was created by Red Hat, which was also recognized today with Mintigo’s Data Super Hero Award. “The ability to build models ourselves was a reason Red Hat selected Mintigo two years ago,” said Matt Webbink, director, Marketing Operations, Red Hat. “Recently, I built 10 models myself in 24 hours. Thanks to Mintigo, we have the ability to better execute and keep up with the speed of our business."
Like Adwords did in the early 2000s, Mintigo’s award-winning platform has empowered marketers to build self-serve predictive models to power their marketing and sales campaigns for the last two years. Users of the technology can easily navigate big data to create efficient marketing and sales strategies with a new level of speed and agility. Armed with this data, marketers themselves can predict buying fit and intent for multiple products and markets, with the flexibility of establishing or updating campaigns in real time.
“Our goal at Mintigo is always to find new ways of empowering the marketer and sales with the most relevant insights to drive intelligent engagements with prospects and customers,” says Tal Segalov, Co-Founder and CTO of Mintigo. “Self serve automation enables marketers to build many specific predictive models and to iterate over those until they’ve reached their desired outcome.”
Over the course of 2015, Mintigo launched a multitude of new product capabilities, which cultivated the deepest data pool in the B2B data industry and caused the company’s revenue to grow more than 700 percent within the course of a year. The technology has also been successfully integrated with top marketing clouds including, Oracle, Salesforce, Microsoft, Adobe and Marketo, lowering the TCO for enterprise buyers and speeding implementation.
For more information, please visit www.mintigo.com.
Mintigo is the leader in enterprise predictive marketing and sales. Mintigo’s predictive marketing and sales platform helps enterprise marketing and sales teams find buyers faster. Enterprise companies including Oracle, Getty Images, TeleTech, Workfront, Equinix, SolarWinds, Time Warner Cable and Neustar work with Mintigo to transform their marketing automation and sales processes. To learn more, please visit www.mintigo.com.
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