Redefining Influence: Over 1,000 Media Professionals and Industry Leaders Gather in Beijing to Discuss Evolution of Global Communications

The highlight of the Forum was the debates around "Redefining Influence." Thirty six communications industry leaders and experts discussed a wide range of topics, with an emphasis on how companies from China and other Asian markets along with PR professionals can shape and deliver their content to international media and a global audience that is trying to learn about the fast-moving Asian and Chinese marketplaces.

Speaking at the Forum, Feng Wang, Editor-in-Chief at FT China, said that international media has characteristics and a system that is very different from China's and that "the efforts of Chinese enterprises that are focused on the dissemination of information abroad should be based on basic facts." He added, "China's technology companies are better at media communication than others."

Arun Sudhaman, CEO and Editor-in-Chief of the Holmes Report pointed out that "Asian companies should focus on their growth narratives, be more open and transparent in communications with international media. They will be more effective if they can more clearly articulate their social purpose in addition to highlighting the innovative products and technologies that they are creating."

"With the growing challenges that the advertising industry faces, and the changing behavior of audiences, earned media is ever-more vital to any successful marketing strategy," said Yujie Chen, Senior Vice President, PR Newswire APAC "There is also a rapidly-growing stream of media intelligence and customer data that marketers can take advantage to better target their messages and target their impact."

"Asian companies are some of the most agile and adaptable in the world. Over the past decade, many of them have gained recognition through the improving quality of their products and services. As they embrace the latest communications tools and applied their creative skills to more effectively tell their stories to an international audience, more Asian companies will become global leaders in terms of branding and influence."

At the Forum, PR Newswire also unveiled its latest white paper, Overseas Communications for Chinese Corporations: Trends and Best Practices for International Communications. It offers an overview of the global communications landscape and provides insights that can be used by Asian storytellers to help them properly shape and distribute their content for audiences around the world. The company also rolled out their latest survey of the Chinese media landscape, which gives a comprehensive summary of the most important channels and storytelling trends in the country.

For more information about the Forum, visit: http://www.prnasia.com/prnewswire-summit-2017-en/

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SOURCE PR Newswire