Redknee Addresses Monetizing the Cloud at TM Forum Management World Americas

KEY STRATEGIES PRESENTED ON HOW PROVIDERS CAN DRIVE REVENUE FROM THEIR CLOUD SERVICES

TORONTO, Nov. 3 /PRNewswire/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to
announce that Redknee's CEO, Lucas Skoczkowski, will be joining an expert panel on billing and pricing models in the cloud at TM Forum Management World Americas, held from November 9-11, 2010 in Orlando, Florida.

At the event, Skoczkowski will tackle billing challenges from the provider and the enterprise point of view during a discussion entitled "Billing and Pricing Models in the Cloud". In this presentation, he will address integrated end-to-end billing while maximizing agility and driving down the total cost of ownership for different cloud types. The discussion will also address homogeneous and heterogeneous cloud offerings, including embedded partner usage measurement. Other components will include understanding the requirements for billing in the cloud plus analyzing the different charging models, examining convergence and billing among multiple parameters.

Skoczkowski commented, "The opportunity for service providers to launch profitable cloud services has been obstructed by the complexity of today's business models. During this panel discussion, presenters will distill the key areas that need to be considered in order to develop business models that resonate with the market. Additionally, attendees will come away with the answers to common challenges that are affecting billing in the cloud today: What is the basis for billing and what is the billable unit. At Redknee, we continue to invest in real-time billing and customer care solutions to support the growth of mobile and broadband data and content for wireless and non-wireless subscribers around the world."

As Redknee's founder, Lucas Skoczkowski has been directing the execution of Redknee's business activities and corporate operations since 1999.  He has led the development of the company's product portfolio and a global organization of exceptional talent resulting in continuous growth and a strong recurring revenue stream.

"Billing and Pricing Models in the Cloud" will be held on Thursday, November 11, 2010, from 11:30 a.m. to 12:45 p.m.

About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.

About TM Forum:
With more than 700 corporate members in 195 countries, TM Forum is the world's leading industry association focused on enabling best-in-class IT for service providers in the communications, media and cloud service markets. The Forum provides business-critical industry standards and expertise to enable the creation, delivery and monetization of digital services. 

TM Forum brings together the world's largest communications, technology and media companies, providing an innovative, industry-leading approach to collaborative R&D, along with wide range of support services including benchmarking, training and certification. The Forum produces the renowned international Management World conference series, as well as thought-leading industry research and publications.

SOURCE Redknee Solutions Inc.