Redknee's Patents Reinforces Its Data Monetization Leadership

Two More Patents Granted In Real-Time Transaction Management

TORONTO, June 23 /PRNewswire-FirstCall/ - Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is reiterating its leadership in real-time monetization solutions by the confirmation of two additional patents in managing real-time transactions. Redknee holds more than 50 issued patents or patent-pending applications, including the recently awarded Patents US 7,680,766(1) and 7,644,158(2), which are powering Redknee's award winning real-time monetization technologies.

Lucas Skoczkowski, Redknee's Chief Executive commented:

"Our investment in researching and developing innovative monetization and related technologies enables network operators to offer the benefits of real-time converged rating solutions, whilst minimizing the total cost of ownership. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world."

Redknee's patented technologies enable a real-time rating and charging environment and ecosystem that promotes subscriber-centric business models as well as empower subscribers with full transparency and control of their services. This is particularly important as operators continue to struggle to manage the rise in data traffic. Yankee Group forecasts(3) that mobile data traffic will increase by more than 29 times in the next five years as the wireless industry continues to fuel this demand through the rich array of powerful devices and faster connectivity solutions. According to a recent report(4) by Yankee Group, new pricing business models can support the growth of data services by enabling the creation of differentiated offers, ensuring long-term service viability and delivering better customer experience.

Susan McNeice, VP of Software Research at Yankee Group commented:

"The time has arrived where real-time technologies are imperative for operators to not only meet the demands of the data tsunami but to also create differentiated service offerings in a highly competitive market. Real time communication is critical to establish a transparent relationship with subscribers, which leads to developing trust and long term customer relationships. Also as regulatory mandates continue to sweep the globe, the need for real-time communication with their customers becomes even more relevant for operators today."

Redknee's patented technologies are bringing greater price and performance benefits to operators that are seeking to consolidate their subscriber data, reduce time-to-market and costs and increase scalability to their customer care and billing. Operators now have the ability to leverage large-scale real-time subscriber analytics to bring greater optimization and personalization to the services they provide and the subscriber experience they deliver - overcoming crucial technical and commercial obstacles that have prevented these services so far. In addition, new business models, such as sponsored services and contextually rated data services, can now also be launched with improved agility and control. Redknee's patented technologies also contribute to a significantly smaller hardware foot-print, reducing the outlay of capital expenditures and the associated complexity. In one deployment, Redknee's patented technologies have contributed to a 50 per cent reduction in the hardware required to store the subscriber attributes for a converged rating application at an APAC group operator.

For more information about Redknee and their solutions, please go to www.redknee.com.

    (1) Method and apparatus for adding a database partition
    (2) Method for implementing an internet protocol (IP) charging and rating
        middleware platform and gateway system
    (3) Yankee Group, "Surviving the Mobile Data Revenue Roller Coaster," May
        2010
    (4) Yankee Group, "Brand New Mobile Broadband Challenges," March 2010

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 70 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.

SOURCE Redknee Solutions Inc.