CARPINTERIA, Calif., Jan. 30, 2013 /PRNewswire/ -- Redspin, Inc., a leading provider of penetration testing and HIPAA security risk analysis services, launched a unique advertising campaign today to raise awareness among healthcare employees of the importance of safeguarding patients' electronic medical records.
Since the HITECH Act of 2009, the healthcare industry has been migrating from paper-based records to an electronic format for easier access, transmission and storage. Redspin's campaign slogan "An electronic health record was just born. Protect it like your baby" is intended to draw attention to the specific privacy and security challenges created by the use of electronic medical records (EMR).
"The transition to electronic medical records will completely transform the healthcare industry in terms of efficiency and care delivery, and will ultimately result in better patient outcomes," said Daniel W. Berger, President and CEO of Redspin. "But patients must first trust that we can safeguard their personal health information. Thus, healthcare IT security will play a major role in whether or not we collectively succeed in this mission."
The advertising campaign coincides with last week's publication of the Final Omnibus HIPAA Privacy and Security Rule published in the Federal Register on January 25, 2013. The Omnibus Rule strengthens privacy and security protections for individuals' personal health information and implements statutory amendments under the HITECH Act.
"We support the new privacy protections and enforcement statutes under HIPAA," continued Berger. "But keeping privacy and security top of mind is always a challenge. To date, most of the breaches of electronic protected health information have been the result of human error or oversight, such as the theft or loss of an unencrypted laptop or mobile device. We chose to launch our healthcare IT security awareness campaign in Nashville, TN, a city with the highest concentration of healthcare professionals in the U.S."
About Redspin, Inc.
Redspin has performed HIPAA Security Risk Analysis services to nearly 100 covered entities. Staffed by expert security engineers and compliance consultants, Redspin helps safeguard confidential information and protect critical IT infrastructure. The company offers penetration testing, continuous vulnerability assessments, web application security audits, internal security and compliance reviews, mobile device security assessments, social engineering, and security awareness training. Through expert analysis and business acumen, Redspin has become a trusted security advisor to the healthcare industry, as well as banking and financial services, retail, energy, technology, and hospitality.
For more information visit www.redspin.com
SOURCE Redspin, Inc.