NEW YORK, Oct. 19, 2015 /PRNewswire/ -- REFRAME: The [Brand], a business acceleration platform focused on helping brands prepare for the new marketplace is hosting the 3rd Annual Total Market Industry Summit – the first and only industry conference of its kind. REFRAME: The [Summit] will bring together top business leaders and marketing professionals from across the nation who are eager to take advantage of the New Majority opportunity by offering a forum to network, share best practices, and gain a clear understanding of what it takes to become a Total Market Enterprise™ organization. This year the event will be held on Tuesday, October 20th, 2015 at MIST Harlem in New York City from 9:00AM – 7:30PM.
"At REFRAME: The [Brand], our mission is to serve as a global resource to help brands and businesses become a Total Market Enterprise™ organization through peer-to-peer education, training, and advisory services," shared Jeffrey L. Bowman, CEO and Founder of REFRAME: The [Brand]. "What is unique about our approach is that it helps brands and businesses drive marketplace growth from inside-outside, by helping them assess, shift, and prepare their workforce for the next 50 years."
In partnership with Verizon, Prudential Financial, Inc., Harlem's community development organizations, and global research firm, Millward Brown, this year's summit will kick-off with an annual analysis on the state of the total market industry, including what has changed over the past year and a forecast of what is to come in the future for the emerging industry vertical. The full-day event will include concurrent sessions, featuring a collection of panelists from a variety of industries, discussions that outline a roadmap to Total Market Enterprise™ transformation; as well as recognizing those trailblazers who are driving impact across the industry.
Now in its third consecutive year, Prudential has returned as one of the founding sponsors of REFRAME: The [Summit] and has elevated its commitment by helping to drive the summit nationally. "The mission of REFRAME: The [Brand] aligns well with Prudential's evolution to a total market focus, which allows us to educate and drive awareness. Joining forces with REFRAME allows us to expand our efforts to engage more of our sales distribution with the New Majority opportunity in key markets around the country," shared Dorinda Walker, Director of Consumer Strategy & Key Initiatives Multicultural Marketing, Prudential's U.S. Businesses.
Registration for the summit is now open here: https://www.reframethesummit.com
Featured speakers include:
- Marcus Samuelson - Award-Winning Chef, Restaurateur & Author
- Cesar M. Melgoza - Geoscape, Founder and President
- Dorinda Walker - Director of Consumer Strategy & Key Initiatives Multicultural Marketing, Prudential's U.S. Businesses
- James Dix - Wedbush Securities, Securities Analyst
- Ola Mobalade - Millward Brown, Managing Director
About REFRAME: The [Brand]:
REFRAME: The [Brand] is a business acceleration platform that provides total market enterprise™ services through training, education, certification and advisory services. Founded in 2013 as a community of change agents within marketing in advertising, is in the third year of operations with over 200 members in the community. Global brands like Verizon, Prudential, Wyndham and United Airlines prescribe to their proprietary approach to seizing the New Majority opportunity.
Prudential Financial, Inc., a financial services leader with more than $1 trillion of assets under management as of June 30, 2015, has operations in the United States, Asia, Europe and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.
SOURCE REFRAME: The [Brand]