Regal Announces National Partnership with myLINGO
Offering Spanish Soundtrack of Movies for Non-English Speaking Family Members
07 Dec, 2016, 09:00 ET
KNOXVILLE, Tenn., Dec. 7, 2016 /PRNewswire/ -- Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, announces its national partnership with myLINGO, an app that offers an audio track for select films in Spanish for moviegoers. myLINGO has partnered with Regal to bring together bilingual multi-generational Hispanic families to enjoy an unprecedented movie experience.
"Growing up as first-generation Americans in a Polish speaking house, my brother and I never went to the movies with our parents because they had difficulty following the dialogue on screen," said Olenka Polak, co-founder of myLINGO. "We developed myLINGO so other families won't have the same experience. We want to make it possible for anyone to watch a film in the language that they are most comfortable using."
The app works by listening to the theatre audio and plays back the full soundtrack, with the Spanish dialogue, through the headphones, perfectly synchronized with the action on screen. The audio track should be downloaded within the app before getting to the theatre, and is free exclusively through the app for a limited time.
"We are excited to expand the movie-going experience at Regal for the ever-growing Latino moviegoing audience. They now have the option to take their Spanish-speaking family to enjoy the film in their language of choice," said Ken Thewes, Chief Marketing Officer at Regal Entertainment Group at Regal Entertainment Group. "With a wide variety of films like Rogue One: A Star Wars Story and Passengers opening this holiday season, we know multicultural families will be brought together in an unprecedented way at Regal."
myLINGO's app uses the microphone on a viewer's smartphone (currently available for iOS) to "listen" to a film's audio soundtrack once the movie has begun. The app, through a proprietary algorithm, delivers alternate language audio through the user's headphones in perfect sync with the film. myLINGO audio tracks are studio-sanctioned Spanish versions of the film originally developed for international release.
Co-founders Olenka and Adam Polak created myLINGO in 2012 with the intention of sharing the magic of the movie theater with non-English speaking viewers – a population previously isolated from the industry by various language barriers. Inspired by their childhood in a Polish-speaking household, where lingual differences posed a tangible challenge, the siblings developed a mobile app for Spanish speakers to enjoy U.S. Films at the theatre.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,310 screens in 565 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of September 30, 2016. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Additional information is available on the Company's website at www.REGmovies.com.
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
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SOURCE Regal Entertainment Group
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