CHICAGO, March 8, 2011 /PRNewswire/ --The Reilly Group Communications, Inc. was recently awarded a Gold Triangle Award by the American Academy of Dermatology (AAD) for work on behalf the AmLactin® family of moisturizers. The award was presented at a ceremony during the 69th Annual Meeting of the Academy in New Orleans, La.
"Our Gold Triangle Award winners are to be commended for their efforts to increase awareness of dermatologic conditions and encourage healthy behaviors in the care of skin, hair and nails," said dermatologist William D. James, MD, FAAD, president of the American Academy of Dermatology. "By educating people about problems involving their skin, hair and nails, and encouraging them to seek the expert care of a dermatologist, these programs and initiatives have the potential to improve the quality of life for many individuals."
Reilly's team created the "Little Red Bumps" campaign to deliver entertaining yet educational information on ways to manage severe dry skin and the dry skin associated with Keratosis Pilaris (KP). KP is a little-known, inherited and incurable skin condition that affects 40 percent of the world's population and often first appears in a person's teens, according to the AAD. The AAD presented Reilly and AmLactin® with the Gold Triangle award to commend the focal point of the campaign, the website www.LittleRedBumps.com. The site was designed to meet the challenge of optimizing engagement with younger audiences and is chock-full of skin care tips from the well-established and highly-regarded dermatologist, Dr. Alan Fleischer, professor and chair of the Department of Dermatology at Wake Forest School of Medicine. LittleRedBumps.com also includes do-it-yourself beauty tips and entertaining, original videos and music presented by its virtual spokesperson, Laurie Rose a.k.a. Miss Little Red Bumps.
"This is The Reilly Group's second Gold Triangle Award from AAD so we are particularly pleased because it serves as further validation of our ability to help health and beauty brands have a unique and engaging conversation with their target consumers," said Susan Reilly, president of The Reilly Group. "Our creative direction on this campaign is devoted to depicting a true-to-life look at caring for your skin and finding beauty in yourself even when you hit bumps in life, literally and figuratively. It is really an honor to be among the group of prestigious winners acknowledged for their skin care expertise."
About The Reilly Group
Headquartered in Chicago, Ill., The Reilly Group is a marketing communications firm devoted to helping beauty, health, and fitness brands engage people through human, inspiring communications. Since opening its doors in 1997, The Reilly Group has been bringing unique communications solutions to companies worldwide.
About the American Academy of Dermatology
Headquartered in Schaumburg, Ill., the American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 16,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. For more information, contact the Academy at 1-888-462-DERM (3376) or www.aad.org.
SOURCE The Reilly Group Communications, Inc.