NEW YORK, Feb. 7, 2013 /PRNewswire/ -- ScentWorld opens today in New York City, the advertising capital of the world, and one company stands out amongst many. Instead of focusing on scenting entire hotels and casinos, ScentAndrea is laser focused on just nine square feet at a time. ScentAndrea's forte is in the use of scent and graphics to drive sales in the grocery, convenience store and airport channels. ScentAndrea's Scent HalO Light helps brands and stores entice consumers to buy.
CMO Edward Santandrea states, "After 8 years of development, the Scent HalO Light has proven to be an effective tool that drives incremental sales, not through discounting, but by enhancing the brand through differentiation with scent."
This is a breakthrough because historically Brand Management and Shopper Marketing are at odds over the use of discounting to drive sales. Shopper Marketing sees discounting as a tool to drive trial and incremental sales, but Brand Management fears discounting diminishes the brand. With Scent HalO Light, scent triggers desire and purchase without the need for discounting. So instead of the shopper associating the brand with a discount, they associate the brand with the scent, thus reinforcing the brand image.
Santandrea continues, "We KNOW Scent HalO Light drives incremental sales of up to 300% without discounting. In an environment where sales gain is typically accomplished with discounting, this is a powerful tool to build both brand and sales simultaneously. We are so confident, we are willing to guarantee performance."
About ScentAndrea -ScentAndrea is a Multi-Sensory Marketing Developer utilizing scent in shopper marketing to drive shopper trial and purchase. To learn more about ScentAndrea and our products including the Scent HalO Light, SmellAVision and HealthScents see www.ScentAndrea.com or email info@ScentAndrea.com.