Reinventing the Store Conference Scheduled for June 9

May 27, 2015, 13:24 ET from Retail Marketing Society

NEW YORK, May 27, 2015 /PRNewswire/ -- "Reinventing the Store" is a half-day conference sponsored by the Retail Marketing Society in partnership with FIT Professional Studies. It will take place on Tuesday morning, June 9, 2015 in New York City.

There are four informative sessions-- with time set aside for Q & A--and all focusing on ways stores and shopping malls are reinventing themselves for today's challenging retail environment.

Keynote speaker is Tony Spring, CEO, Bloomingdale's. Reinventing the Mall Experience with Paco Underhill, one of the world's leading experts on consumer shopping behavior, will provide unique insights into the challenges confronting today's mall landscapes. Brick & Mortar Razzle Dazzle: How to Get the Customer Back Inside with Carmen Malvar, Store Design & Brand Commerce Consultant, will focus on the dynamic internal developments taking place to invigorate the in-store experience, including use of the new technologies.

The conference concludes with a panel discussion, Reinventing the Store Experience. The new paradigms in "brick and mortar" stores will force all storekeepers to change or die. Turning the ho-hum shopping experience into retail-tainment, a technological wonderland, or a "try it, you'll like it" adventure are the wave of the future. Hear how some of today's "New Age" retailers attract and retain their loyal customer base. Panelists include Jeffrey Sears, CEO, Pirch; Emily Culp, SVP, eCommerce & Omni-Channel Marketing, Rebecca Minkoff; and Alexandra Adame, co-owner, The Dressing Room. Moderator is Richard Baum, Managing Partner, Consumer Growth Partners, LLC.

The conference will take place on Tuesday, June 9, from 8:45 am to 12:30 pm at the Katie Murphy Amphitheater, FIT, Bldg. D, Northwest Corner of Seventh Avenue and West 27th Street, New York City. Cost is $150 for Retail Marketing Society members, $175 for guests. For additional conference information and to register online, visit

The Retail Marketing Society is non-profit organization whose mission is to provide a forum for the discussion of timely trends and issues and their implications for the retail community. We explore issues in a variety of segments, including apparel, accessories, cosmetics, supermarkets, electronics and real estate.

Anne Marie Soto

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SOURCE Retail Marketing Society