Reliance Trust Exceeds $100 Billion in Client Assets under Management and Administration

ATLANTA, June 19, 2012 /PRNewswire/ -- Reliance Trust Company, principal trust subsidiary of Atlanta-based Reliance Financial Corporation, announced today that as of May 31, 2012, it has exceeded $100 billion in client assets under management and administration.

Even in a very tough financial services market Reliance Trust has experienced tremendous growth over the last five years nearly doubling its client assets in that time frame. "Clients are looking for a trusted partner, who understands their business and delivers on customer service," said Jim Maxwell, chairman, CEO and president of Reliance Financial Corporation. "More clients are discovering that Reliance Trust provides solutions based on their specific needs, which is why our assets have grown to more than $100 billion."

"Having built a reputation as a high quality provider of specialized trust services our sales growth has occurred in all our core business units," said Bill Harlow, president of Reliance Trust. "With almost 24,000 retirement plan clients we are known as one of the largest fiduciary, trustee and custodian providers, with our wealth management and trust outsourcing businesses also contributing significantly to our growth."

Maxwell added that the company has made significant capital investments in the last several months to support our current clients and projected growth. Including the addition of a state-of-the-art data center with a fully-backed up site in Dallas which provides clients with improved processing time frames, recoverability of data, robust and verifiable recovery processes. "The level of service we offer, both in the client support and in the performance of our software, is our first priority," said Maxwell.

"This milestone is a testament to all of our staff members who strive daily to meet and exceed the expectation of our diverse client base," said Tony Guthrie a founding principal of Reliance Financial Corporation.

About Reliance Financial Corporation

Reliance Financial Corporation is a privately held, Atlanta-based, diversified financial services and wealth management company with more than $109 billion in assets under management and administration.  Reliance conducts business throughout the United States through its trust companies, Reliance Trust Company based in Georgia (one of the largest independent trust companies in the country) and Reliance Trust Company of Delaware, and its other subsidiaries and affiliated offices. Reliance offers a full array of trust and wealth management, investment, retirement plan and outsourcing services to individuals, corporations and institutions, as well as to other banks, brokerage firms and insurance companies. Please visit www.reliance-trust.com for information on all of the company's programs and services.

SOURCE Reliance Trust Company