NEW YORK, Aug. 18, 2016 /PRNewswire/ -- Leading swimwear brand RELLECIGA is well known for developing innovative, high-tech methods to make their bikinis not only fashionable and sexy, but also long lasting and comfortable. Today, RELLECIGA is introducing the secret behind one of their key innovations: the revolutionary "scrunch bottom".
Developed after three months of extensive experimentation at the brand's RIDI Design Institute in Paris, the scrunch bottom offers a solution to a problem that plagues ocean and pool-loving women the world over: bikini bottoms that fill up with water and don't drain properly.
Inspired by one RELLECIGA designer's unfortunate beach experience, the scrunch bottom uses thirty shirrings in the middle of the back of the bikini bottom to ensure that water drains effectively but the bikini also perfectly clings to the wearer's contours.
RELLECIGA has never been a brand to compromise on fashion, and its designers use advanced folding technology to hide the stitches, as well as top quality highly elastic polyester to ensure that no shirring is visible on the surface of the bikini. The premium fabric is also designed to withstand extensive sun exposure and swimming, so fans can enjoy their scrunch bottom sets for years and years.
The scrunch bottom is used in RELLECIGA's iconic Lace Bikini to ensure that the classically sensual Brazilian-cut bottom is not only sexy, but also practical and comfortable. Combined with a classic triangle top and on-trend lace, this has made the Lace Bikini the top holiday choice for women all over Europe, North America and Asia.
Joanne, the brains behind the scrunch bottom, said, "As a bikini lover myself, I know how important it is to have swimwear that is practical – it's hard to feel sexy when you're worrying about comfort. That's why I worked with my colleagues at RIDI to design the perfect bikini bottom solution, and I'm so happy that it's helping our customers all around the world."
The first bikini brand to be featured in New York's iconic Times Square, RELLECIGA has a mission to design swimwear as beautiful as the woman wearing it. The internationally leading brand is known for its innovative, exciting designs, including the RIKINI – the first multi-way bikini that can be worn six different ways.