Shakes Up Online Real Estate Searches


Nov 13, 2015, 12:00 ET from Relola

EMERYVILLE, Calif., Nov. 13, 2015 /PRNewswire/ -- After years of watching agents lament that they were little more than a headshot and a phone number online, Heather Sittig-Jackson and Kristen Policy had an idea. They set out to revolutionize the online real estate search industry by crafting a site that allows the hardest working agents to rise naturally to the top - not artificially through advertising budgets. One year, 11 employees and multiple beta versions later, Relola is ready for the primetime with the official launch to happen at the Realtor® Conference and Expo in San Diego, Nov. 13th-16th.

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Relola addresses a fundamental market flaw - the disconnect between the market an agent wishes to define for themselves and the tools that are currently available to them. Unlike sites like Zillow or Trulia where agents pay to advertise next to listings they've likely never seen, agents on Relola write property previews that give information beyond the MLS to interested home buyers. Agent are able to define their market for leads down to the individual home and boost their SEO at the same time by creating original, marketable content. Relola capitalizes on the growing demand for market transparency by allowing consumers to obtain information outside of the curated world of home content. In bridging the gap between agents and home buyers the Relola provides agents the platform to get the maximum audience for their knowledge - expertise that for too long has been known only to small client circles when it could have benefited many more.

Without advertising to boost visibility Relola offers a more level playing field where the hardest working agents shine on their own merit. As an agent's reputation grows through their community interactions, their business grows through the authenticity of their personality and the added value of their expertise. The end result is a revolutionary model for online home buying in the 21st century where the human element regains its central importance.

Contact: Daniel Avina