Rembrandt Charms Expands Marketing Support to Help Jewelers Connect with Today's Charm Customer

Refreshed lifestyle imagery, seasonal campaigns and complimentary marketing resources help retailers bring personal jewelry stories to life in stores and online.

BUFFALO, N.Y., Oct. 8, 2026 /PRNewswire/ -- Rembrandt Charms is expanding its retailer marketing resources as part of a broader brand refresh, pairing modern lifestyle imagery with seasonal campaigns, merchandising guidance and ready-to-use creative materials. The investment is designed to build consumer awareness of charm jewelry while helping retail partners promote the category across their stores and digital channels.

The refreshed imagery highlights charms as expressions of personal identity, celebrating everything from milestones and relationships to travel, pets, hobbies and everyday memories. Through contemporary photography and storytelling, Rembrandt is giving retailers new ways to present its longstanding collection to customers discovering charms for the first time, as well as those adding to an existing collection.

"For our retail partners, carrying a collection is only part of the equation. They also need ways to introduce it to customers and keep it relevant throughout the year," said Eric Lux, president of Rembrandt Charms. "We're investing in imagery, consumer awareness and practical marketing tools to make it easier for jewelers to bring the charm category to life in their own businesses."

Complimentary seasonal retail kits include lifestyle imagery, social media content, website banners, posters and counter cards. Retailers can use these materials across multiple customer touchpoints, creating a consistent campaign without developing every asset themselves.

The expanded support also includes campaign playbooks, seasonal sell sheets and merchandising recommendations to help retailers select assortments, refresh displays and connect products with timely gifting occasions. Themed charm trays offer an additional way to introduce or expand categories that reflect a retailer's customers and local market.

Rembrandt's consumer-facing campaigns complement these resources by encouraging shoppers to discover the collection and find a retail partner. Together, the initiatives connect brand awareness with tools retailers can use to support customer engagement and sell-through.

For the upcoming holiday season, Rembrandt's Holiday Playbook provides guidance for activating a campaign in stores and online. A corresponding holiday retail kit will be available November 3, 2026. Retailers can also work with their sales representatives to request customized marketing materials, including options incorporating their store logo.

Retailers interested in marketing resources or becoming a Rembrandt Charms partner can visit rembrandtcharms.com or contact their sales representative.

Media Contact:
Ella Blum
VP of Creative & Brand Strategy
716-225-7742
[email protected] 

SOURCE Rembrandt Charms