re:member group Selected to Develop Loyalty Program for OpenRoad Auto Group

MINNEAPOLIS, Dec. 20, 2011 /PRNewswire/ -- To better serve customers in their sales and service departments, Vancouver, BC-based OpenRoad Auto Group turned to re:member group to create a multi-tiered loyalty program for their 9-dealership auto group, named 'Club OpenRoad'.

(Logo:  http://photos.prnewswire.com/prnh/20111219/CG25301LOGO)

"The combination of OpenRoad's commitment to its customers and re:member group's state-of-the-art dealership rewards programs to increase customer loyalty is a perfect fit," said Paul Long, re:member group President.  "Customer-facing employees will now have additional tools to build relationships and increase customer loyalty to the auto group."

'Club OpenRoad' will feature a variety of benefits for OpenRoad customers, including the ability to earn points towards the purchase of an OpenRoad vehicle and discounts locally and nationwide. OpenRoad Auto Group will launch its program in each of its 9 locations across the greater Vancouver area, starting February 12th, 2012.

"Our thirty years experience as an automotive retailer have taught us that we must pay attention to the people who matter most to our business - our clients," said Christian Chia, OpenRoad President. "We believe in the importance of maintaining good relationships with the people we live and do business with, and re:member group's loyalty platform will assist in that objective."

About OpenRoad Auto Group

Based in Vancouver, British Columbia, OpenRoad Auto Group is one of Western Canada's largest and most dynamic automotive retailing groups.  With over 450+ Associates, nine brands, and nine locations, OpenRoad is committed to providing customers with the best automotive shopping and service experience possible. OpenRoad's success stems from the experienced and knowledgeable staff, and was a top 6 finalist in the Best Employers in Canada survey for 2011. For more information, visit http://openroadautogroup.com/.

About re:member group

re:member group (www.remembergroup.com) powers the platform for some of the best loyalty programs for small- to mid-sized organizations.  re:member group's BEDROCK®, ASPIRE®, APEX® and ROVER® Solutions have assisted companies to differentiate their brand and increase revenue since 2003.  re:member group is a privately owned company. For more information, call 866-414-CLUB, email [email protected] visit www.remembergroup.com or follow on facebook at http://www.facebook.com/remembergroup and on twitter at @remembergroup.

SOURCE re:member group