NEW YORK, Aug. 22, 2011 /PRNewswire/ -- Remy Cointreau USA has named New York-based The Vidal Partnership its agency of record for the Remy Martin Cognac portfolio. The Vidal Partnership (TVP), an award-winning multicultural marketing communications agency, will take on Remy Martin's total market work in the United States, including strategy, brand advertising and digital.
The Remy Cointreau USA announcement follows two tightly-contested agency searches, one for digital responsibilities and one for above-the-line duties. "TVP impressed us with their insights into our consumers, the clarity of their strategic vision and their novel approach to creating transmedia content upon a very rich narrative for our brand," said Charles Ho, Vice President, Marketing for the Remy Martin portfolio. "We are excited to begin the development of the idea platform they proposed, and what lies ahead for the future."
Remy Martin is the oldest and most prestigious name specializing in Fine Champagne Cognac, with continuous operations dating back to 1724. Remy Cointreau USA, Inc. is a wholly-owned subsidiary of the Remy Cointreau Group, which is headquartered in France.
According to Marco Vega, managing partner at TVP, the agency's work for Remy Martin will take a disciplined, integrated approach. "Few agencies have the privilege to work for a brand with such an iconic and complex legacy. You don't create advertising for a brand like this; you curate content for its very sophisticated and complex consumer base," said Vega. "It's not about a big idea. It's about a brand journalism platform that generates brand content, which ultimately engages with our consumers in their own terms."
TVP's work for Remy Martin, already in development, is set to launch in the third quarter of this year. Brian Anderson, SVP of Digital + Direct Experience for TVP, added, "One of the best things about working with a lifestyle brand like this is the opportunity to get consumers involved in an intimate way. That lends itself perfectly to original uses of social media, digital, promotions, and even television. We can really tie it all together for a comprehensive experience."
About Remy Cointreau USA, Inc.
Remy Cointreau USA, Inc., a subsidiary of Remy Cointreau, S.A., imports and distributes an extensive portfolio of premium and ultra premium spirits and wines. Headquartered in New York City, Remy Cointreau USA offers a full range of products in the wine and spirits spectrum, including cognacs, brandies, liqueurs, scotches, rums, vodka, champagnes and still and sparkling wines. The Company's exclusive brands include Remy Martin® Cognac, Louis XIII de Remy Martin® Cognac, Cointreau® Liqueur, The Macallan® Scotch Whisky, The Famous Grouse® Scotch Whisky, Highland Park® Scotch Whisky, Mount Gay® Rum, ZU® Vodka, Metaxa® Greek Liqueurs, Champagne Piper-Heidsieck®, Champagne Charles Heidsieck®, Domaine du Grollet®, BearBoat® Wines and Piper Sonoma® sparkling wines.
2010 E. Remy Martin & Co., Imported by Remy Cointreau USA, Inc., New York, NY. All rights reserved, trademarks owned by E. Remy Martin & Co.
About The Vidal Partnership
Established in 2000, The Vidal Partnership is a leader in multicultural marketing communications located in New York City. Fiercely independent and certified 100% minority-owned and -managed, TVP creates compelling and innovative solutions that build the business of top-tier clients including Boost Mobile, Heineken USA, Johnson & Johnson, MasterCard International, National Football League, Sprint Nextel and TD Bank. TVP is a three-time Agency of the Year and four-time Advertising Age A-List Agency. For more information, visit www.vidalpartnership.com.
SOURCE Remy Cointreau USA, Inc.