ReneesReaders.com Announces Spec-Tacular Way To Support Alzheimer's Research

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Aug 28, 2013, 10:35 ET

NEW CITY, N.Y., Aug. 28, 2013 /PRNewswire/ -- Renee Bachner, an optician and creator of ReneesReaders.com, a line of high quality, stylish reading glasses inspired by her baby boomer customers, announces that beginning September 1, 2013, ReneesReaders.com will donate $20.00 to the Alzheimer's Association for each pair of reading glasses sold during September, designated as World Alzheimer's Month

Bachner has supported the Alzheimer's Association since launching her unique line of eyewear last September by donating a portion of each sale to Alzheimer's research and support services.

According to the latest statistics from the Alzheimer's Association, one in eight older Americans has Alzheimer's disease. It is the sixth-leading cause of death in the United States and 80% of care provided at home is delivered by family caregivers.

"As caregiver for my mother who suffered from Alzheimer's for years, I experienced the devastating effects of the disease firsthand," explained Bachner. "I'm committed to helping spread awareness and raise funds for research and caregiver support for the increasing number of people afflicted with this disease."

Bachner was inspired to create ReneesReaders.com by the positive attitudes towards aging that she noticed in her boomer customers during their visits to Total Focus, her optical boutique located in New City, New York. As a licensed optician with over 25 years of experience and a boomer herself, Bachner recognized a trend in their optical preferences. They wanted quality glasses that could endure the typical rigorous daily use associated with reading glasses and a trendy look that speaks to the ageless attitude of today's baby boomers."

ReneesReaders.com, priced at $65.00 to $75.00, offers the following high-quality features found in prescription eyewear:

Optical quality lenses resulting in sharper, clearer, vision
Aspheric design
Decentered lenses to accommodate an average reading convergence of the eyes
Scratch resistant coating
Optical quality frames designed with wider bridges and longer temple lengths for added comfort and a larger lens area for easy viewing of reading material

Each style is named after an actual customer. "My mission in creating ReneesReaders.com was to highlight the personal style that develops with life's experiences," said Bachner. "The mix of frame styles offers fashionable, diverse looks that range from trendy to classic; retro to funky; enabling customers to choose from the geek-chic look of "Loni" to the casual, elegant look of "Libby," or anything in between."

To purchase a pair of reading glasses and help ReneesReaders.com spread awareness and raise funds for Alzheimer's research and caregiver support, or for more information, visit www.reneesreaders.com.