AUSTIN, Texas, July 16, 2015 /PRNewswire/ -- On Thursday, July 16, 2015, Austin photographer Korey Howell will launch Headshots Y'all—the first mobile photo studio in a truck in Texas.
"I am a photographer by trade, and an entrepreneur at heart," Howell said. "I saw a need for high-quality headshots in central and south Austin, a growing trend in mobile retail businesses and Austin's love of food trucks. Headshots Y'all is my way of meeting local demand, in a very Austin way, while staying ahead of the curve in the photo industry."
Howell invested $85,000 to turn a former FedEx truck into a luxurious photo studio on wheels, complete with a beverage bar, a makeup station and full Wi-Fi capabilities. Cruising Kitchens—the nation's leading custom food truck builder, located in San Antonio—procured the truck and completed its build out over four weeks. Howell also invested $20,000 to build the infrastructure of the new company, Go Headshots, Inc., which owns and operates Headshots Y'all.
"When Korey (Howell) presented us with the idea of a mobile photo studio in a truck, we were excited to build it and make it unique and the best of its kind—just like Korey," Cameron Davies, owner and president, Cruising Kitchens, said.
For close to a decade, Austin business executives, community leaders and media personalities have turned to Howell for headshots and studio photos.
"Korey (Howell) loves her work and it shows," Kendra Scott, chief executive officer, Kendra Scott Design, said. "Her passion for photography and making everyone look their best shines through, not to mention she is a blast to work with. She is a real pro."
To meet the anticipated demand for Headshots Y'all, Howell is doubling the size of her business and is currently hiring new staff members.
"I am so excited that Korey (Howell) is mobile," Lisa Copeland, managing partner, FIAT of Austin, said. "I constantly need updated photographs for press and speaking events, and I don't trust anyone but Korey and her team with my personal and professional brand!"
Howell got her start in the photography business 20 years ago with a glamour photography franchise company that she grew to 20 franchisees in shopping malls nationwide. After working in marketing, graphic design and leading networking clubs, Howell launched Korey Howell Photography in 2006 in a 100 square-foot studio. Today, the company is based in a large studio in northwest Austin with thousands of clients.
Headshots Y'all will provide mobile corporate headshots at select locations, with the first locations at 1700 S. Lamar and at Barton Creek Square Mall, as well as onsite at area businesses. The mobile photo studio is also available for fun photos at community events and galas. Photos are taken by appointment only, and photo packages begin at $250. For more information or to book an appointment, call 866-42-GET-SHOT or visit www.headshotsinatruck.com.
Kristin Marcum or Katie McKee
Elizabeth Christian Public Relations
SOURCE Headshots Y’all