Renowned Designer and Sustainability Advocate William McDonough to Deliver Three Major Addresses in San Francisco

SAN FRANCISCO, Nov. 8, 2012 /PRNewswire/ -- Next week, to celebrate the green building community's premier conference and to commemorate the anniversaries of his seminal sustainable design works The Hannover Principles and Cradle to Cradle: Remaking the Way We Make Things, William McDonough, the global leader in sustainable growth and design for abundance, will be participating in a series of events throughout San Francisco: 

• VERGE@Greenbuild Keynote Panel, November 13 at 12:05pm
  McDonough will deliver a keynote panel—The City as an Organism—about the future of cities and infrastructure at Verge@Greenbuild in conversation with Greenbiz.com's Joel Makower and will bring some special guests to the stage with him, including Recology CEO Mike SanGiacomo. Together, they will explore how design technologies and creative urban development is reshaping the built environment in sustainable cities. (Intercontinental Hotel, 888 Howard Street, San Francisco)
• Cradle to Cradle Products Innovation Institute Press Conference at Greenbuild, November 14 at 10:30am
  The Institute will announce a new era of Cradle to Cradle certification and a new Product Innovation Challenge with $250K in prize money to be awarded to three winners for creating Cradle to Cradle inspired materials for safe, affordable, and healthy homes. Bridgett Luther of the Cradle to Cradle Products Innovation Institute, Tom Darden of Make It Right, and Jeff Oberdorfer of First Community Housing will join McDonough to discuss the need for safe and healthy materials in the built environment.  Panelists will also be able to answer questions about how the Cradle to Cradle Certified program aligns with LEED Version 4. (Moscone Center Room 111, North Hall)
• Gala in Honor of William McDonough and Fundraiser for the Institute Featuring Meryl Streep and Susan Sarandon, November 14 at 7pm
  Meryl Streep and Susan Sarandon will lead the luminaries honoring William McDonough at a fundraising gala for the Cradle to Cradle Products Innovation Institute. (The Bentley Reserve, 301 Battery Street, San Francisco)
• On-Site Signing of The Hannover Principles, November 15 at 11am
  To commemorate the 20^th Anniversary of his sustainability classic The Hannover Principles, McDonough will be signing limited special edition copies in the Greenbuild Expo Hall. (Moscone Center, South Hall Booth #2205)
• Greenbuild Panel: LEED=Performance, Outcome and Applause, November 15 at 4:30pm
  McDonough will appear with Scot Horst, Senior Vice President of LEED and Global Innovation for the U.S. Green Building Council in a session about LEED, performance and outcomes. The ODC Dance Troupe and Quartet San Francisco will be featured in this presentation. (Moscone Center, Room 102/103, Gateway Ballroom, South Building)
• Greenbuild Keynote Closing Plenary, November 16 at 11am
  McDonough will close this year's Greenbuild as part of a special presentation focused on the future of green as a human and ecological health imperative as well as a profitable business strategy for sustainable growth. Thought leaders, including Jane McGonigal, Scot Horst and McDonough, will speak on the global commercialization of product and systems based on criteria for material health, materials revitalization, renewable energy, clean water and social fairness for a beneficial future. (Moscone Center, South Hall)

In addition to the events listed above, media and conference attendees will be able to delve further into McDonough's past, present and future work at the first-ever McDonough-focused Greenbuild booth (#2205).  Prominent scientists, architects, green designers and sustainability experts from McDonough Advisors, William McDonough+Partners and McDonough Braungart Design Chemistry (MBDC) will all be on hand and available for interviews throughout the three-day event.

About McDonough Advisors

McDonough Advisors provides leadership to CEOs, governments and NGOs on sustainable growth, of which Cradle to Cradle is an integral part. Our values driven approach helps companies embed sustainable growth principles into their corporate culture and to advance progress toward their positive vision. It provides strategic product development, business consulting and program development.  www.mcdonough.com

About William McDonough + Partners

William McDonough + Partners is a design firm that executes a diverse international array of projects from our studios in Charlottesville, Virginia, and San Francisco, California. The firm includes architects, planners, and leaders in sustainable design who serve as design team leaders, adding unique value by integrating rigorous analysis and design synthesis.

About MBDC

McDonough Braungart Design Chemistry (MBDC) developed the unique set of Cradle to Cradle values and principles that has been used to spur innovation, differentiate businesses and benefit people and the planet. The firm helps organizations develop a Cradle to Cradle roadmap and strategy that goes beyond minimizing harm and moves toward a wholly beneficial impact on economy, ecology and equity.

About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute, a 501c3 non-profit, is an international non-profit organization co-founded by William McDonough and Michael Braungart to bring about a large-scale transformation in the way we make things.The Institute was created to scale up the application of the Cradle to Cradle Certified^CM program, which recognizes transition and human intention as part of the successful protocol for continuous product improvement.

About William McDonough

William McDonough is a globally recognized leader in sustainable development. Trained as an architect, McDonough's interests and influence range widely, and he works at scales from the global to the molecular. Time magazine recognized him in 1999 as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy that-in demonstrable and practical ways-is changing the design of the world."

SOURCE McDonough Advisors