Renowned Elder Care Expert Dr. Marion Launches National "Living Safer" Campaign to Boost In-Home, Financial Safety for Seniors

LivingSafer.TV Features Free e-Guides to Help Seniors and Their Families Easily Avoid Common Issues Facing Older Americans Living On Their Own

Dec 11, 2013, 08:56 ET from Dr. Marion

LOS ANGELES, Dec. 11, 2013 /PRNewswire/ -- Dr. Marion (Marion Somers, PhD), a leading authority on aging and caregiving, today launched the "Living Safer" campaign at LivingSafer.TV, to educate seniors and those caring for them on how to life safer, smarter, and more independently as they age.

"Living Safer" is designed to offer practical advice and valuable insight to help protect seniors against common issues that come with living on their own - including accidents in the home, one of the most common causes of death and injury among the elderly, and financial fraud, which is increasingly targeting the 50+ community. The web site ( features free downloadable e-Guides, full of simple tips and solutions that can be easily implemented by seniors living alone, or by family members who are caring for aging parents and relatives. Seniors and caregivers can also sign up for an email newsletter, offering new tips, articles, and interviews each month to help keep seniors safer. The campaign is sponsored by Philips Lifeline (

"Today's seniors are fiercely independent. They're living on their own, and plan to stay that way for a long time. Of course, that brings with it a new set of challenges – but these are easily addressed with just a few common sense steps," explained Dr. Marion. "My goal is to help seniors live longer, safer lives by providing them as well as their caregivers and other loved ones with easily available tips and insights they can use to avoid common safety concerns."

The Living Safer campaign underscores the importance of being proactive about addressing safety concerns as we age. To increase safety in the home, for example, Dr. Marion recommends adding grab bars in the bathroom and removing throw rugs to avoid falls. In addition, with a host of financial swindlers targeting baby boomers and seniors, the campaign offers a look at how to spot scams, and safeguard your finances against fraud and abuse – which is especially prevalent during the holiday season.

For more information, visit

About Dr. Marion
A recognized visionary and thought leader in the elder care field, Dr. Marion (Marion Somers, PhD) has over 40 years of experience as a geriatric care manager, caregiver, author, speaker and teacher of all things elder care. After decades of working directly with seniors and their caregivers, Dr. Marion launched a public effort to provide practical tools, solutions. She has helped millions of Americans through her national media appearances, book, web site, iPhone apps, and more. Dr. Marion is also the spokesman for 3in4 Association, a non-profit dedicated to educating Americans on long-term care planning.  For more information, visit

Ilana Zalika

SOURCE Dr. Marion